return icon Vietnamnet.vn

Instead of earning VND1 from Youtube, Vietnamese app yields VND8

VietNamNet Bridge - With the same number of video followers, the revenue that content owners and suppliers can earn when posting video on YourTV will be eight times higher than on Youtube.
VietNamNet Bridge - With the same number of video followers, the revenue that content owners and suppliers can earn when posting video on YourTV will be eight times higher than on Youtube.

{keywords}

With the fee of VND2,000 for one channel per day, a one user or content producer can earn VND460 dong.

This is the conclusion made after one year of research and one month of operating YourTV.

According to Han Huu Hai, the CEO of the app, YourTV is positioned as a social network for sharing videos, specifically designed for Vietnamese.

Unlike Facebook and Youtube which collect money from ads, the app will share revenue directly from users to content producers. This means that while Youtube and Facebook try to attract as many viewers as possible and make money through selling ads, YourTV doesn’t expect money from ads, but it focuses on revenue from content.

With the same number of video followers, the revenue that content owners and suppliers can earn when posting video on YourTV will be eight times higher than on Youtube.
Also, according to Hai, the app won’t compete with Youtube and Facebook in a business model, but a product model.

The app is an entertainment channel, the channel of celebrities, stars and showbiz idols. After attracting a certain number of clients, it will personalize the content.

By that time, users will be able to produce content and won’t have to pay for the app.

“Young people who have capability, vloggers (video bloggers), education and healthcare experts and businesses all can make video clips and earn money on YourTV,” Hai said. 

The benefits that content producers can expect will be revenue source as well as a tool to preserve their products. Meanwhile, YourTV will serve as the channel for them to approach people, since people can access the channels in an easy way.

A question has been raised about  amateurs obtaining high-quality products to satisfy YourTV’s requirements.

The CEO said that content producers can cooperate to build up content. To date, YourTV has had 300 partners, mostly prestigious artists, idols and professional producers. Therefore, it will not be a difficult to launch high-quality products.

The biggest challenge YourTV will have to face is how to attract users. Vietnamese have the habit of watching videos free of charge on Youtube and Facebook. 

What Hai thinks will attract viewers is ‘clean content’, which means copyrighted products with no ads.

YourTV has attracted more than 31,000 subscribers. It is expected that the figure would rise to 60,000-100,000 after 12 months of operation. Hai hopes YourTV will have at least 5 million users in two years.

Comparing Youtube and Facebook with whales in the ocean, Hai believes YourTV is the ‘Kim Quy (Turtoise) Genie slowly emerging from the lake’.


Buu Dien

MORE NEWS

Asian investors eye more M&A opportunities in Vietnam

Investors from Japan, the Republic of Korea (RoK), and Singapore are looking for more potential merger and acquisition (M&A) opportunities in Vietnam, pinning high hopes on the long-term growth prospects of the market.

Vietnam's fishery exports exceed 10 billion USD in 11 months

Fishery exports reeled in 10.14 billion USD as of November this year, up 27% annually, said the Ministry of Agriculture and Rural Development.

HCM City want foreign doctors to be fluent in Vietnamese

The HCM City Department of Health has just proposed that foreign doctors should be fluent in Vietnamese if they want to work in the country.

Use of toxic e-cigarettes among students on the rise

After a trial smoke, T lost consciousness, was foaming at the mouth, and his limbs were curled up. Two days later, T regained consciousness at the hospital, but was still in the status of extreme fear.

Vietnam spends US$7.74 billion importing petroleum products

Vietnam imported over 7.5 million tonnes of oil and petrol worth around US$7.74 billion as of mid-November, up 24.1% in volume and 122% in value year on year, according to the General Department of Vietnam Customs.

Vietnam won’t sacrifice the environment for economic growth: Prime Minister

Vietnam takes people as the goal in development. People will enjoy the fruits of a green economy and the government will not sacrifice the environment to pursue economic growth.

Vietnam’s bond market contracts amid monetary tightening

After strong growth in the previous quarter, Vietnam’s currency bond market contracted 0.2% due to a decline in the Government bond market and slower growth in corporate bonds.

AI used to predict renewable-energy capacity

Wind and solar power will account for an increasing proportion of Vietnam’s total electricity capacity.

Infrastructure pinpointed to spur socioeconomic fortunes

The Vietnamese government is continuing to promote infrastructure development with the construction of expressways and new bridges, in efforts to spur socioeconomic development and welcome new private investment.

Budget resolutions set plan for 2023

Vietnam’s state budget performance is expected to see a deficit of billions of US dollars this year, with such a landscape fixed for next year – with warnings sounded about punishing violations in budget management and usage.

Vietnam fruit exported to new markets

2022 has been a successful export year as Vietnam’s farm produce has accessed many international markets.

Colourful beauty of Lo Lo ethnic costumes

Living at the foot of Rong (Dragon) Mountain in Lung Cu Commune, Dong Van District, Ha Giang Province, the Lo Lo ethnic community have effectively preserved their traditional culture, including their attire.

Sapa forecasted to experience frost

Mount Fansipan in the northern province of Lao Cai’s Sapa Town has been forecasted to see frost in the coming days as temperatures fall below zero degrees centigrade.

Dortmund footballers excited to discover Hanoi

Following their arrival in Hanoi, players of Bundesliga FC Borussia Dortmund enjoyed a cyclo tour around the Vietnamese capital and explored some famous sightseeing spots ahead of their friendly match against hosts Vietnam on November 30.

Vietnamese lacquer painting sold for EUR390,000 at French auction

A lacquer painting by late Vietnamese painter Nguyen Khang (1912-1989) went for EUR390,000 on November 28 at the "Major Works of Asian Painters" auction held by Aguttes in France.
back_to_top