Lam Dong Province celebrated a significant milestone on December 30, welcoming its 10 millionth visitor in 2024. The province reported an estimated tourism revenue of VND 18 trillion (approximately $738 million), boosted by high-profile events such as the 10th Dalat Flower Festival and the Golden Tourism Week.

A year of remarkable growth

At Lien Khuong International Airport, Lam Dong officials greeted Nguyen Dang Dung from Hanoi, the 10 millionth visitor to the province in 2024. Dung arrived on flight VN1573, which landed at 8:50 AM.

The Department of Culture, Sports, and Tourism of Lam Dong reported a 15.6% increase in tourist arrivals in 2024, surpassing 103% of its annual target. This included an estimated 600,000 international tourists, a 50% rise compared to 2023, and 9.4 million domestic tourists, up 13.9% year-over-year.

Events driving tourism success

The surge in visitors was attributed to the province’s robust efforts in promoting tourism both domestically and internationally.

Prominent events like the 10th Dalat Flower Festival and the Golden Tourism Week drew large crowds, showcasing the region's cultural vibrancy and natural beauty.

These initiatives highlight Lam Dong’s commitment to enhancing its tourism appeal, positioning it as a leading destination in Vietnam.

Xuan Ngoc