KFC, Lotteria and Burger King have been competing fiercely in Hanoi for the last 10-20 years. But McDonald’s has now finally entered the picture after arriving in Vietnam three years ago. 

VietNamNet Bridge - The Vietnamese market with its limited number of consumers accustomed to western food, has still been able to attract fast food giants from the US.

VietNamNet Bridge - Many well-known fast food brands are jumping into the Vietnamese market through franchise contracts.

 VietNamNet Bridge - Foreign investors, including the two giants McDonald's and Starbucks, have to face cultural and local issues when they enter Vietnam.

VietNamNet Bridge - Many international fast food chains are finding that the Vietnamese fast food market is not so easy to conquer. 

 A population of 90 million with 65 percent under 35 years of age, rising incomes, increasingly busy lifestyles - these are the factors supporting the strong growth of the fast food industry in Vietnam.

VietNamNet Bridge – Within the first 24 hours after the first shop in HCM City opened, McDonald’s received 22,500 customers, equal to one-tenth of the population in one district in the city.

 VietNamNet Bridge - Before opening its third restaurant in Ho Chi Minh City, McDonald's announced that it had received its one-millionth customer after six months of operation in Vietnam.

Following the “fellow-countrymen,” McDonald’s will surely turn up in Vietnam in February 2014. Other well-known foreign brands, including  Anheuser-Busch InBev and Dairy Queen will also arrive.

 VietNamNet Bridge - The first store of McDonald's in Vietnam is located at the Dien Bien Phu - Nguyen Binh Khiem rotation, District 1, the gateway to the East of HCM City.

 U.S. stocks reversed earlier losses to trade into green territory on Monday despite disappointing economic data and McDonald's earnings report.

 VietNamNet Bridge – Nurturing the idea of bringing McDonald's to Vietnam for 10 years, Nguyen Bao Hoang opened his own company, kept contact with the partner and scheduled to open the first store in the first quarter of next year in HCM City.

McDonald’s, the US fast food giant, is moving ahead with its plan to conquer the Vietnamese market through the franchised shop network. Its first stop would be HCM City.