A young farmer in central Vietnam has transformed low-lying, unproductive fields into an 8-hectare lotus-growing and processing operation generating more than $38,000 in annual revenue and creating dozens of local jobs.

Dressed as an elderly village woman, Tran Thi Huyen has won millions of social media views while promoting specialties from central Vietnam, helping her once-struggling business generate about VND150 million ($5,700) in monthly revenue.