Dare to learn with AWS to succeed in digital age

The Vietnamese market is changing at a rapid pace nowadays, treading towards digitalisation to stand on par with other regional markets in the digital age.

Dare to learn with AWS to succeed in digital age
Chawapol Jariyawiroj, country manager for Amazon Web Services in Thailand and Vietnam

Chawapol Jariyawiroj, country manager for Amazon Web Services in Thailand and Vietnam, delved into the trend of technology applications in Vietnam and the region, and how individual cases of success change business.

Business has transformed in Vietnam over the years. The conversation technology providers like us have with enterprises is wholly different now. A few years back, we had to address a lot of fear and doubt, which is very normal to any new business adopting technology.

The big questions we had to answer were “Why cloud?”, “What are the benefits of the cloud?”, “How security on the cloud is run?”, and “What are the latencies?” Now it is all about “How?” because they now see evidence for the gains in digital business in the industry leaders who have adopted with great success. The conversation has turned from “Why do I need the cloud?” into “What is the best way to adopt technology?” – and that is only with traditional businesses, there is not even a conversation with digital native businesses because most of them were already born in the cloud.

Similar to most markets in the ASEAN, we see tremendous change in Vietnam and we entered the market knowing full well that the first one or two years will be about producing concrete gains, executing our promises, and creating cases of success because each and every real business helped and issue solved talks volumes more about the benefits of the cloud than simple words.

Vietnam and the region

We have actually seen pretty similar patterns across the ASEAN. There may be some slight differences but many of the countries have only started down the path to technology adoption two-three years ago with some of the digital natives. These are the type of customers who were born in the cloud and most of them are trying to disrupt the market.

Initially, there were a lot of concerns and uncertainties, and large enterprises have a very complex internal process and existing technology, but what we have seen in the past two or three years throughout the ASEAN, including Vietnam, is that businesses and customers now demand a lot of new services and new user experiences. These are driving enterprises to adopt technology faster. In order to allow them to build and continue competing with both the Digital Native Businesses and others, we have seen different segments of industries adopting technology in the past few years, with financial services, telco, manufacturing and retail, as all good examples. These are probably the top three to four industry sectors that are most actively looking at adapting Amazon Web Services (AWS) – a trend shared in many markets.

Another similarity is that within each of these industries there are always what we call the innovators and early adopters of technologies. For Vietnam, we have customers like Vietjet, VPBank, Masan or VTV – these are the enterprises that have adopted technology first and have been leading their industry peers because they are gaining a lot of advantages over technology. A lot of times customers approach things that they do not know or do not understand with care and reservations.

We are investing heavily in the Vietnamese market in order to try to increase our coverage, so that we have the team here to help and support customers. Nothing speaks louder than an actual case of success of a customer who has gained agility, availability, security, and a lot of cost savings in order to contribute to building new ideas to their business.

We do not break down the market to the size of each country, but I could say that overall, for the past three years we have seen each of the ASEAN countries growing at very similar paces. Vietnam is the latest country where we have established market presence, but we are very happy with our contributions to our Vietnamese customers, and we are very glad to be working with each of these big customers in order to help them through the transition from older technologies to new technologies.

Ideas from growing demand

 
Dare to learn with AWS to succeed in digital age

Source: Asia Cloud Computing Association

People are looking at Vietnam as a market full of opportunities, this allows us to work even closer with Vietnamese customers because we believe that even though you have regional or global services, each of the countries, including Vietnam, Thailand, Malaysia, has a uniqueness. The more Vietnamese businesses grow, we are going to see a lot more ideas coming in, and a lot of these ideas will originate from Vietnam and grow outside of the country, instead of ideas created outside of the country and coming to Vietnam. That will be something very exciting for us.

We work with our customers, listen to what they do. We do not come to the customers and sell them specific product solutions. Instead, we listen to their business objective. What do you want to do? What types of experiences they want to create? What are the challenges that stand between their ideas and reality?

We work with them and then we bring many of our solutions and technologies to help them bring the idea into reality. We can only do this if we have a very strong local team, both people who are responsible for the business-side of the communication with the customer and people for the technical conversation.

There are some Vietnamese businesses who found a lot of success in the country and then continued to find a lot of success outside of it. FPT is a good example. FPT was the first Vietnamese partner to achieve AWS’ premier status in the ASEAN. The company then leveraged the acquired skillset to expand their business outside of Vietnam. I believe FPT is now running business in Europe, the US, and other countries in the ASEAN as well.

This is just one example. Nowadays in this industry, executives are getting to see and hear from their peers and maybe some executives from other industries and their new ideas. Banks in Vietnam are listening to banks in Singapore and Thailand and the US, looking at what they are doing in mobile banking, payment gateway, all of these new ideas. But then, Vietnam also has a lot of things that are unique that require these ideas to be customised, to fit the Vietnamese consumers’ preference.

Grab is the other example that proves the way we work with our customers. Grab has operations in so many countries and they have been with AWS for a long time and we are glad to be working very closely with them as they are expanding their business through the region. The fact that they are doing well in Vietnam is very positive for us, not just because they are growing faster but because they are delivering new customer experiences for the Vietnamese consumers.

The fact that Grab is another success case shows that if you have an idea and you can deliver a new user experience to customers, then there is business can be made. That is very positive because it encourages more people, both inside and outside Vietnam, to continue coming up with new ideas. If you can deliver better experiences for the consumers, there are always business opportunities.

It helped create excitement and business opportunities in Vietnam because Vietnam has 90-100 million people, even more than Thailand. This represents tremendous opportunities for this business.

Technology is there for you. Last year we created 1,957 new services and features and put them onto the cloud. If you divide it by 365, this is about five new capabilities per day. It does not matter if you are in Vietnam, in South Africa, Brazil, or even Sri Lanka – you can access them.

Now, are you willing to learn, are you committed to try and test it? If you are, we have people in Vietnamese who can help you with it. VIR

 
 

Other News

.
Hanoi asked to focus on 5G development, telecoms firms link up
Hanoi asked to focus on 5G development, telecoms firms link up
SCI-TECH & ENVIRONMENTicon  15/06/2020 

The Ministry of Information and Communications has asked the capital city of Ha Noi to invest in 5G ecosystem development and make the city a regional network security centre to help bring digital economic growth rate of the city to 30%.

Thailand to set up cyber police bureau
Thailand to set up cyber police bureau
SCI-TECH & ENVIRONMENTicon  14/06/2020 

Thailand will establish a cyber police unit to counter high-tech crimes, with more than 1,700 "cyber police officers" to be stationed across the country to handle computer-related offences, Bangkok Post reported on June 12.

VN Information and Communications Ministry introduces corporate governance platform
VN Information and Communications Ministry introduces corporate governance platform
SCI-TECH & ENVIRONMENTicon  14/06/2020 

The Ministry of Information and Communications (MIC) debuted the corporate governance platform 1Office at a ceremony in Hanoi on June 12.

PlayStation 5: Sony gives first look at the PS5 console and games
PlayStation 5: Sony gives first look at the PS5 console and games
SCI-TECH & ENVIRONMENTicon  12/06/2020 

Dozens of games were teased including a return to the Spider-Man, Horizon and Gran Turismo franchises.

Offshore wind power: great expectations, big challenges for Vietnam
Offshore wind power: great expectations, big challenges for Vietnam
SCI-TECH & ENVIRONMENTicon  15/06/2020 

Vietnam’s offshore windpower potential is great, and the opportunities to develop it must not be missed just because of difficulties in the development of this new industry.

Bkav unveils plans to produce low-cost 4G smart phones
Bkav unveils plans to produce low-cost 4G smart phones
SCI-TECH & ENVIRONMENTicon  12/06/2020 

Bkav has announced plans to produce the Bkav-C85 smart phone series to support 4G connectivity at a price of less than VND1 million (US$43) as the firm strives to reach the goal of universal 4G phones in the near future.

Schools could be forced to close on ‘bad air’ days
Schools could be forced to close on ‘bad air’ days
SCI-TECH & ENVIRONMENTicon  11/06/2020 

Vietnam may order schools to shut down on days when the air quality is poor, according to the draft law revising the 2014 Law on Environment Protection.

Mobile network operators agree to share 1,200 transceiver stations
Mobile network operators agree to share 1,200 transceiver stations
SCI-TECH & ENVIRONMENTicon  11/06/2020 

Four mobile network operators of Viettel, Vinaphone, MobiFone and Gtel signed an agreement in Hanoi on June 10 to share about 1,200 base transceiver stations (BTS).

George Floyd: Amazon bans police use of facial recognition tech
George Floyd: Amazon bans police use of facial recognition tech
SCI-TECH & ENVIRONMENTicon  11/06/2020 

The move comes after IBM ended its facial recognition activities amid concerns over racial bias.

Nearly 1,500 cyber attacks hit Vietnam’s information systems
Nearly 1,500 cyber attacks hit Vietnam’s information systems
SCI-TECH & ENVIRONMENTicon  11/06/2020 

Nearly 1,500 cyber attacks were recorded on information systems in Vietnam in the first five months of 2020, a year-on-year decline of 43.9 percent, according to the Department of Information Security.

Facebook, MPI join hands in tourism promotion
Facebook, MPI join hands in tourism promotion
SCI-TECH & ENVIRONMENTicon  11/06/2020 

The Ministry of Planning and Investment and Facebook have jointly launched the "Proud Vietnam" project, including the "Immense Vietnam" music video, which aims to promote the country’s tourism.

Vietnam wants to ‘go fast and far’ in developing AI
Vietnam wants to ‘go fast and far’ in developing AI
SCI-TECH & ENVIRONMENTicon  15/06/2020 

Vietnam is in the early stage of AI development. It has made a strong start at the A level, and is, step by step, moving towards the B and C levels.

Conservationists call for elimination of elephant riding tours in Vietnam
Conservationists call for elimination of elephant riding tours in Vietnam
SCI-TECH & ENVIRONMENTicon  13/06/2020 

Riding elephants is a tourism service that exploits animals and poses risks for both visitors and mahouts.

HCM City sees big decrease in street flooding
HCM City sees big decrease in street flooding
SCI-TECH & ENVIRONMENTicon  11/06/2020 

The anti-flooding works carried out in HCM City since 2008 have helped reduce the number of streets that are flooded during moderate to heavy rainfall, according to the city Department of Construction.

Amazon removes T-shirt showing George Floyd death
Amazon removes T-shirt showing George Floyd death
SCI-TECH & ENVIRONMENTicon  10/06/2020 

The T-shirt, available on the US store, broke guidelines about depicting a crime scene.

Hope for pangolins as protection boosted in China
Hope for pangolins as protection boosted in China
SCI-TECH & ENVIRONMENTicon  10/06/2020 

China has removed pangolins from its official list of traditional Chinese medicine treatments, reports say.

Broken section of AAE-1 undersea cable fixed
Broken section of AAE-1 undersea cable fixed
SCI-TECH & ENVIRONMENTicon  10/06/2020 

Repairs to the Asia Africa Europe 1 (AAE-1) undersea cable have been completed, domestic internet service providers said on June 8.

Germany helps Vietnam tap into biomass potential
Germany helps Vietnam tap into biomass potential
SCI-TECH & ENVIRONMENTicon  10/06/2020 

A seminar was held in Hanoi on June 9 to launch a German-funded project on climate protection through developing sustainable bioenergy markets (BEM) in Vietnam, 

VN Central Highlands: easy to close forests, but difficult to bolt the door
VN Central Highlands: easy to close forests, but difficult to bolt the door
SCI-TECH & ENVIRONMENTicon  12/06/2020 

Natural forests have been closed for a few years as per the command from the Prime Minister. However, the forests still continue to disappear.

Hanoi spends VND114 billion on street cleanup
Hanoi spends VND114 billion on street cleanup
SCI-TECH & ENVIRONMENTicon  09/06/2020 

Hanoi authorities have agreed to spend VND114 billion (USD4.95 million) on washing local streets in order to help mitigate air pollution and relieve the scorching heat.

 
 
 
Leave your comment on an article

OR QUICK LOGIN