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Representatives from the three regions present gifts to Australian delegates. Photo: Nguyen Dinh

Tourism officials from three central provinces of Vietnam - Thua Thien, Da Nang, and Quang Nam - recently launched a tourism promotion event in Melbourne, Australia, aimed at enhancing ties and boosting tourism from the Australian market to Central Vietnam.

The event is part of the ongoing effort to promote the "Miraculous Heritage Region" brand, positioning Central Vietnam as a premier destination for international tourists seeking eco-tourism, beach resorts, and cultural heritage experiences.

Truong Hong Hanh, Director of Da Nang's Department of Tourism, emphasized the increasing convenience of direct flights between Australia and Central Vietnam, positioning the region as an appealing destination for Australian tourists. "With the growing ease of travel, we expect a significant boost in Australian tourists visiting the region," she noted.

The event included a variety of promotional activities designed to highlight the region's offerings. Among these were business networking opportunities, promotional films showcasing the region’s natural beauty and cultural heritage, and discussions on expanding tourist exchange between Australia and Central Vietnam.

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Businesses present their products to Australian partners. Photo: Nguyen Dinh

A total of 27 businesses from Central Vietnam participated in the event, presenting new tourism products specifically tailored to Australian tourists. The businesses showcased unique offerings, including eco-friendly resorts, adventure tourism packages, and cultural tours, all designed to appeal to Australian travelers.

Following the Melbourne event, tourism authorities from the three provinces plan to organize a similar event, titled "Heritage Journey," in Sydney. This will further promote the region and continue building connections with Australian tourism businesses.

Nguyen Thanh Hong, Director of Quang Nam’s Department of Culture, Sports, and Tourism, noted the collaborative brand-building effort between the provinces.

"The 'Miraculous Heritage Region' brand is a joint initiative aimed at strengthening the international market presence of Central Vietnam, showcasing the region's rich heritage and natural beauty," he explained.

Nguyen Van Phuc, Director of Thua Thien’s Department of Tourism, highlighted the growth in Australian visitors. "In the first seven months of 2024, we saw nearly a 120% increase in Australian tourists compared to 2019, which was a peak year for international tourism in the region," he said.

Australia currently ranks among the top 10 international markets for tourism to Central Vietnam. In the first seven months of 2024 alone, approximately 165,000 Australian tourists visited Thua Thien, Da Nang, and Quang Nam.

The success of the "Miraculous Heritage Region" initiative is expected to drive even more Australian visitors to the region, as Central Vietnam continues to enhance its tourism offerings and strengthen ties with international markets.

Nguyen An