The first-ever Quảng Bình Tourism Week will take place from July 6-17 with various cultural and art activities, providing the central province a chance to promote its image as a natural, attractive, and unique destination to domestic and foreign tourists.

A view of Tân Hóa village in Quảng Bình, which is named among the Best Tourism Villages 2023 by the World Tourism Organisation. VNA/VNS Photo

The week starts with a conference on developing rural and community-based tourism of Quảng Bình on July 6 in Lệ Thủy District.

An art programme will also be organised on July 6 night at a beach in Đồng Hới City.

On July 12 night, a low-altitude fireworks show will take place in Đồng Hới, followed by a carnival on Nhật Lệ beach on July 13.

Throughout the week, new tourism products and services will be introduced at local tourist sites, and local destination and cuisine on a digital platform.

Quảng Bình, dubbed the “kingdom of caves”, has been a popular destination among domestic and foreign tourists thanks to its rich natural landscapes and beautiful beaches. It is home to Sơn Đòong, the largest natural cave in the world, which has been honoured by South China Morning Post as one of the seven most beautiful underground attractions in the world.

This year, Quảng Bình aims to welcome 4.5-5 million visitors. In the first half of this year, it enjoyed strong growth in the revenue of accommodation, catering and travel services at 16,9 per cent, 10,4 per cent, and 38,1 per cent, respectively thanks to a large number of large-scale festive activities. – VNA/VNS