return icon

Tra fish swimming back to local market

Turning away from the uphill battle in exports due to COVID-19, tra fish producers have set an eye on the domestic market.

tra fish swimming back to local market

Tra fish producers are turning to the local market to balance out reduced exports


After a sharp decrease in the first half of the year, seafood exports have recently begin a gradual recovery. According to the Ministry of Agriculture and Rural Development, the export turnover of seafood in September 2020 reached $820 million, up 0.6 per cent on-year.

Aggregated for the first nine months, seafood export turnover reached $6.03 billion, down 3 per cent on-year. While this is still a drop, it shows budding recovery as exports were down 14 and 9 per cent in the first and second quarters.

Shrimp exports made up the lion's share of exports with 44 per cent, while the contribution of tra fish dropped to 17.6 per cent.

In a talk with VIR, Pham Minh Thien, CEO of Co May Group, a tra fish exporter based in Dong Thap province, said that the global health crisis has significantly impacted the export-import activities of his company. "Local consumption declined by 30 per cent during the pandemic and the drop in export markets were even worse."

In previous years, China, the US, and the EU were the country's largest tra fish export markets. However, orders from these markets have decreased since the pandemic broke out. In the first seven months, the total export turnover of tra fish to the US reached $133.7 million, down 20.2 per cent on-year. 

Meanwhile, as of the middle of August, tra fish exports to China reached $271 million, decreasing by 22.6 per cent on-year, according to the Vietnam Association of Seafood Exporters and Producers (VASEP). This was caused by the interruption of trade, transport, supply chains, as well as the decline of consumption by households, restaurants, and the services sector in most markets. VASEP also warned that if COVID-19 is not controlled soon, seafood exports will fall further in the coming months.

Against this situation, most seafood producers have considered solutions to strengthen exports to markets that have managed to exert control over the pandemic to offset the loss from the US, China, and the EU. The local market is emerging as a good choice to increase consumption while other markets rebound.

Thien from Co May Group said that all businesses are expanding markets, along with developing a high-quality tra fish brand, as well as connecting deeper with consumption channels like trade centres, supermarkets, and restaurants.

"We would like to promote the domestic consumption of tra fish, which is much safer and more hygienic than a lot of food in the country now. We hope that consumers will realise the quality of this food and make it part of their everyday diet," Thien added.

To this end, numerous activities and campaigns have been organised to introduce tra and basa fish to local consumers like organising promotional gastronomy events (such as a tra fish buffet with 99 dishes). A few days ago, Dong Thap People's Committee started a tra and basa fish week in Hanoi (at Big C Thang Long supermarket), and signed contracts to deliver tra fish into collective kitchens and retailer chains. Dong Thap is one of the major tra fish producing provinces with the largest area and output (2,000 hectares of water surface and 530,000 tonnes per year) in the Mekong River Delta.

This province has two co-operatives and 20 businesses exporting tra fish. Processed seafood output in the first nine months was 248,000 tonnes, down 3 per cent on-year, and is estimated to reach 335,029 tonnes for the whole year, increasing by 4.5 per cent against 2019. VIR

Nguyen Huong

Tra fish famers, exports hit hard by Covid-19 pandemic

Tra fish famers, exports hit hard by Covid-19 pandemic

Tra (pangasius) fish prices have dropped to their lowest levels in 11 years since exports have been hit by Covid-19, according to the Vietnam Association of Seafood Exporters and Producers (VASEP).


Vietnam to hold first cat fish festival soon

Vietnam’s first cat fish festival is scheduled to take place in the southern province of Dong Thap on December 16-17.

Control of bad content on social networks should be tightened

Tik Toker No O No, who criticized the poor, was boycotted by the community and forced to shut down by the authorities. He is not the first Tik Toker that has posted bad content on social networks.

Businesses struggle to keep workers as exports slow

Businesses have been struggling to maintain and support their workers as the Lunar New Year approaches.

Only in Vietnam: Shrimp-chip straws, dragon-fruit noodles

VietNamNet sums up the “odd news” in Vietnam last week.

Vietnam in need of more village-based midwives

Vietnam is in need of village-based midwives as the country has more than 7,000 remote and disadvantaged villages where women do not regularly get antenatal care at medical facilities.

Fuel supply estimated to surge 10-15% in 2023

The Ministry of Industry and Trade has drawn up two scenarios for the minimum fuel supply in 2023, requiring key fuel enterprises to increase the overall figure by 10-15% in 2023, according to the local media.

Da Nang to hire more IT staff to meet digital transformation goals

In the 2022-2025 period, Da Nang needs at least 7,500 more information technology (IT) workers a year and in the 2026-2030 period, the figure is 8,000.

Ho Chi Minh City looks to cash in on new travel trends

Ho Chi Minh City expects to fully exploit bleisure travel - a novel type of tourism combining business travel with leisure time.

A special English class in Hanoi for the older generation

For the past four years, a special English class has been held in Hai Ba Trung District in Hanoi for students 60 to 90 years old.


Strong economic growth creates platform for M&A market


Hanoi Tourism Ao Dai Festival 2022 opens

Use of e-cigarettes by youth rockets with easy availability at shops

Many students and young people have been hospitalized in a deep coma after using e-cigarettes, which are easy to buy.

How will telecom carriers fare in a highly competitive market?

The traditional telecom market is getting saturated and facing upheavals, including a drop in revenue from traditional calls and SMS, a tighter management policy and changes in technology.

Number of international visitors to Vietnam sets 'record' after pandemic

Vietnam welcomed 2.95 million foreign visitors in January-November 2022, 21.1 times up year on year, but still down 81.9% compared with pre-pandemic levels in 2019.

Su-30MK2, Mi helicopters rehearse in Hanoi

On December 2, Su-30MK2 fighters performed in a rehearsal to prepare for the upcoming Vietnam International Defense Exhibition 2022.