The 2024 World’s Best Awards by Travel + Leisure, a leading travel magazine, have announced the 25 most loved cities in the world and the 25 most loved cities in Asia, as voted by readers. Hoi An (Quang Nam province) secured the fourth spot globally and third place in Asia in these categories.

The World’s Best Awards, now in its 29th year, saw participation from over 186,000 voters. The cities on this prestigious list were evaluated based on criteria such as landmarks, culture, cuisine, friendliness, shopping, and overall value.

Hoi An is the only city in Vietnam to make the list, achieving an impressive score of 90.67 points. Experts have praised this ancient town as a paradise for food enthusiasts, particularly known for its banh mi and cao lau. It is also a haven for history lovers, boasting remarkable ancient architecture.

The cities ranked above Hoi An include San Miguel de Allende (Mexico), Udaipur (India), and Kyoto (Japan).

Other beautiful and renowned cities featured in the list are Florence and Rome (Italy), Bangkok (Thailand), Tokyo (Japan), Seoul (South Korea), Porto (Portugal), and Barcelona (Spain).

Recognized by UNESCO as a World Cultural Heritage site, Hoi An is celebrated as one of the most bustling and prosperous trading ports from centuries past. The town’s picturesque streets are adorned with yellow and brown ancient houses and illuminated by vibrant lanterns.

Hoi An is also famed for its unique Japanese Covered Bridge and various historical temples and shrines, such as Ong Pagoda, Ong Dia Shrine, Son Pho Temple, and Ngu Hanh Hy Hoa Shrine.

Nguyen Nam