Vietnam’s MICE tourism expected to explode after COVID-19

MICE, a type of tourism combining meetings, incentives, conferences, and events, is evaluated as a solution to revitalise the domestic tourism market. 

Many tourism establishments and some destinations in Vietnam are also implementing promotional campaigns as well as policies to attract new partners and guests for the local MICE segment.

vietnams mice tourism expected to explode after covid 19

Vietnam’s MICE tourism expected to explode after COVID-19

Vietnam has emerged as a MICE tourism hub thanks to its advantages of natural landscapes and many attractive destinations and accommodation facilities that can facilitate many tourists, including some 5-star luxury resorts with beautiful beaches, suitable for events and teambuilding.

According to the Vietnam National Administration of Tourism, the revenue from MICE tourism is about six times higher than from other types of tourism. Pre-pandemic, MICE tourists often have a 3-4 times longer stay than ordinary travellers and higher spending as well. On average, each European MICE tourist to Vietnam spends between $700-1,000 per day, while Asian visitors spend more than $400 per day. The number of MICE tourists coming to travel agencies were increasing from 10 per cent to 15 per cent per year up to 2019.

Dr. Nguyen Anh Tuan, director of the Institute for Tourism Development Research said, “Many international organisations predict that when all economic sectors are restored, MICE tourism will be one of the most developed tourism forms. Because companies, after a long period of inactivity due to the pandemic, will need to meet, exchange experiences, and promote investment.”

MICE groups at this time with a scale of several tens of thousands of tourists will bring a great source of income and promise to open a brighter future for Vietnamese tourism.

Nguyen Duc Anh, chairman of Vietnam MICE Club under the Vietnam Tourism Association (VTA), said that the plus point of MICE tourism compared to many other types is that it is less seasonal and can be exploited continuously during the year.

“MICE tours depend on business programmes and activities, which can take place continuously by month and quarter. In addition, for every event or conference held, there are additional tours for delegates,” he said.

According to Do Van Thuc, business director of Dat Viet Tour, many businesses often organise tours in the early months of the year to launch new operations and projects, while the end-year tours are mostly meant for commendation. Most foreign businesses in Vietnam also associate MICE tourism with team building to tighten internal solidarity and motivate and convey corporate culture.

Although the tourism industry is still facing difficulties as it cannot welcome international visitors, the potential of the MICE tourism market has stimulated local businesses to prepare new products and services for MICE guests.

Ngo Thi Nga, director of Postum Travel, said that this year the company will build high-end service packages with comfortable resorts and private spaces to organise MICE tourism. However, this year programmes will be shorter and combined with online meetings.

Meanwhile, the members of the Vietnam MICE Club are also designing more activities and experiences to stimulate tourism demand, such as tourism organisation associated with sports activities such as jogging, cycling, rowing, and others.

Seizing opportunities

Vu The Binh, deputy chairman of the VTA, said that MICE tourism has been serving large groups of tourists and requires high-quality services, so not all localities and accommodation establishments can meet the demand. “To develop this type of tourism, localities and business units need to have a strategic vision, invest in facilities, infrastructure, and upgrade services more professionally,” Binh said.

 

Moreover, to stimulate MICE tourism, most travel and hotel businesses are offering incentives and discounts for these target groups. Some localities have also issued special policies to attract tourists.

Danang is a model city when it comes to piloting such policies. The city has supported a budget of VND300 billion ($13 million) to attract 100 MICE delegations to visit this year.

The leaders of the Danang People’s Committee will issue welcome and thank you letters, as well as arrange cars for groups of visitors.

Plentiful options

A series of venues such as Ariyana, Furama, Naman Retreat, Sheraton Grand, and Grand Mercure Danang are also offering discounts and specials on facilities such as meeting rooms, accommodation rates, and free admission tickets, as well as transportation costs and reduced tour fees.

Some other localities with outstanding utility systems have gradually become favourite destinations selected by delegations.

In the north, Quang Ninh is considered a highlight of MICE tourism thanks to its heritage of Halong Bay and synchronous development of infrastructure with international-class resorts and hotels such as FLC Halong, Vinpearl Halong, Muong Thanh, Wyndham Halong, and Sun Group’s Quang Hanh Onsen.

In the central region, besides the traditional MICE tourist centre of Danang, Nha Trang, many other localities such as Thanh Hoa, Quang Binh, and Quy Nhon are also becoming prominent destinations for events and exhibitions.

This breakthrough comes from the synchronous infrastructure system, the beautiful natural landscape, and the system of high-end hotels and resorts that meet the rigorous standards of MICE customers.

In the south, Phu Quoc is the meeting point of many delegations thanks to its pristine natural scenery and diverse services, especially after the development of high-end hotels and resorts with conference rooms accommodating 500-1000 people.

MICE tourism could thus be a great opportunity to help travel units get out of the difficulties and finally recover from the pandemic. However, for this type of tourism to develop professionally and attract many tourists, localities and businesses not only need to modernise accommodation facilities but also train their human resources to be capable of organising events professionally – especially as Vietnam aims to welcome international tourists when the pandemic is globally under control.

VIR

Nearly 40% of Vietnamese workers in tourism remain idle

Nearly 40% of Vietnamese workers in tourism remain idle

Covid-19 has caused a sharp decline in business revenue in the tourism industry.  

 
 

Other News

.
Hanoi launches bike tours
Hanoi launches bike tours
TRAVELicon  25/11/2021 

Joining the “VGreen’s Bike Tours”, travelers will have the chance to visit famous tourist sites and learn about the daily lives of artisans in the capital’s craft streets.

Binh Lieu in the ripe rice season
Binh Lieu in the ripe rice season
TRAVELicon  24/11/2021 

In the ripe rice season, people from hamlets in Binh Lieu District, Quang Ninh flock to the fields to harvest crops.

Tho Ha Village famed for rice paper and crackers
Tho Ha Village famed for rice paper and crackers
TRAVELicon  25/11/2021 

Located close to the peaceful Cau River, Tho Ha Village in the northern province of Bac Giang has developed a name for itself thanks to its original ancient architecture and specialty products – rice paper and crackers.

The autumnal Y Ty in the Northwest
The autumnal Y Ty in the Northwest
TRAVELicon  23/11/2021 

Y Ty is the name of a highland commune in Bat Xat District of Lao Cai, a province in the northwest of Vietnam. Autumn comes giving Y Ty a gentle and passionate beauty distinctive of this region.

Danang rice vermicelli with fish paste
Danang rice vermicelli with fish paste
TRAVELicon  26/11/2021 

What characterizes bún mắm nêm Da Nang (Danang rice vermicelli with fish paste) is its stronger flavor as well as the addition of pork, slices of boiled pig’s ears and beef bologna.

A green island amidst the azure sea
A green island amidst the azure sea
TRAVELicon  24/11/2021 

Ly Son Island off the coast of Quang Ngai Province in Central Vietnam is said to be the “azure island” as the seawater is so azure and pure that it gives visitors a feeling of seeing through the seabed.

Visitors to Hanoi don't miss seasonal treats
Visitors to Hanoi don't miss seasonal treats
TRAVELicon  23/11/2021 

Hanoi is full of particular dishes from the capital of the North, with special cakes being counted among them.

HCM City proposes welcoming international tourists with vaccine passports next month
HCM City proposes welcoming international tourists with vaccine passports next month
TRAVELicon  22/11/2021 

HCM City has proposed welcoming international tourists with vaccine passports beginning in December. 

Mexican sun flowers bloom in Da Lat
Mexican sun flowers bloom in Da Lat
TRAVELicon  22/11/2021 

In early November, the weather in Da Lat is gradually warmer, taking place in the rainy season in October. This is the time when Da Lat is dyed golden by Mexican sun flowers.

Catching field mice in Gia Lai
Catching field mice in Gia Lai
TRAVELicon  21/11/2021 

The practice of capturing field mice during the rice harvest season (May-June or October-November) in Dak Doa in Gia Lai Province draws a great many people here for firsthand experience of it.

Railway through Central of Vietnam listed among six amazing Asia train journeys
Railway through Central of Vietnam listed among six amazing Asia train journeys
TRAVELicon  21/11/2021 

The train passes through marvelous Vietnam's central scenery of water buffaloes graze in wide-open fields, humble villages flit by, and impossibly green fields.

Quang Nam welcomes first foreign visitors with the "vaccine passport"
Quang Nam welcomes first foreign visitors with the "vaccine passport"
TRAVELicon  21/11/2021 

On November 17 and 18, Quang Nam welcomed 159 international tourists after nearly two years of suspending international commercial flights due to the impact of the Covid-19 pandemic.

Ba Ria - Vung Tau promotes eco-tourism at national park
Ba Ria - Vung Tau promotes eco-tourism at national park
TRAVELicon  21/11/2021 

The southern province of Ba Ria-Vung Tau has planned to establish 17 eco-tourism areas under a tourism development project at its Con Dao National Park until 2030.

International tourists to Phu Quoc must use IGOVN and PC-Covid apps
International tourists to Phu Quoc must use IGOVN and PC-Covid apps
TRAVELicon  21/11/2021 

Foreign visitors to Phu Quoc Island are required to install and use the IGOVN immigration application and the PC-Covid epidemic prevention application during their time in Vietnam.

Da Nang expects to welcome over 10,000 foreign visitors
Da Nang expects to welcome over 10,000 foreign visitors
TRAVELicon  20/11/2021 

The central city of Da Nang anticipates that it will welcome more than 10,000 foreign visitors over the coming months when it enters a new normal.

Mang Den, an attractive eco-tourism destination in Kon Tum
Mang Den, an attractive eco-tourism destination in Kon Tum
TRAVELicon  22/11/2021 

Mang Den is a small town surrounded by mountains and rich forest flora. It has a cool and mild mountainous climate all year round and is home to the Mang Den national eco-tourism area in Kon Tum Province.

Traveloka and Kien Giang join hands to promote Phu Quoc and welcome foreign tourists
Traveloka and Kien Giang join hands to promote Phu Quoc and welcome foreign tourists
TRAVELicon  19/11/2021 

Traveloka and the southern province of Kien Giang have cooperated to promote local tourism through the “Live Fully” program, which aims at popularizing the images of Phu Quoc Island as a safe and friendly destination for foreign visitors.

HCM City proposes three-phase pilot plan to welcome international tourists
HCM City proposes three-phase pilot plan to welcome international tourists
TRAVELicon  19/11/2021 

HCM City has just proposed a pilot plan to welcome back foreign tourists from December after a long closure due to the Covid-19 pandemic.

The magnificent beauty of Toc Tien Waterfall, Dong Chau Forest in Quang Binh
The magnificent beauty of Toc Tien Waterfall, Dong Chau Forest in Quang Binh
TRAVELicon  23/11/2021 

Located in the south of Quang Binh Province, adjacent to Quang Tri Province, Dong Chau - Khe Nuoc Trong Nature Reserve in Le Thuy District has a tropical forest ecosystem at an altitude of nearly 700m above sea level.

The beauty of bamboo waterwheels in Dien Bien Province
The beauty of bamboo waterwheels in Dien Bien Province
TRAVELicon  20/11/2021 

The waterwheels have become an iconic image which is commonly seen in villages of the Thai ethnic group in the mountainous areas.

 
 
 
Leave your comment on an article

OR QUICK LOGIN