According to data released on May 12 by the Vietnam Automobile Manufacturers’ Association (VAMA), total vehicle sales across the Vietnamese market, including imported cars sold by non-VAMA members, reached 31,937 units in April 2026.

The figure represented a 17% decline compared to March, although it was still up 8% year-on-year from April 2025.

Passenger vehicles accounted for 21,284 units sold, down 14% month-on-month.

Commercial vehicle sales dropped 26% to 9,805 units, while specialized vehicles reached 848 units, marking a 62% increase compared to the previous month.

Sales among VAMA member brands alone totaled 24,479 vehicles in April, down 22% from March but still 6% higher than the same period last year.

Passenger car sales among VAMA members reached 16,288 units, falling 18% month-on-month.

Commercial vehicle sales stood at 6,414 units, down 23%, while truck sales fell 22% to 5,950 units.

The bus segment recorded the steepest decline, with only 464 units sold, down 35% from March.

Hybrid vehicle sales also dropped sharply to 1,723 units in April, down 45% from the previous month, though still 53% higher year-on-year.

In terms of vehicle origin, domestically assembled vehicles reached 13,924 units in April, down 11% from March.

Imported completely built-up vehicles totaled 18,013 units, down 22% month-on-month, but continued to dominate the market mix during the early months of 2026.

Cumulative sales during the first four months of the year reached 126,794 vehicles, up 25% compared to the same period in 2025.

Passenger car sales increased 18%, commercial vehicles rose 38% and specialized vehicles surged 119% year-on-year.

Among VAMA members, cumulative sales reached 101,269 units, up 23% year-on-year.

Passenger car sales totaled 68,772 units, rising 22%, while commercial vehicles reached 25,592 units, up 17%.

Truck sales climbed 24% to 23,438 units, and hybrid vehicle sales surged 86% year-on-year to 6,848 units.

However, VAMA’s figures do not fully represent the entire Vietnamese automobile market, as major manufacturers such as VinFast and Hyundai Thanh Cong report sales separately.

According to the latest updates, VinFast delivered 24,774 electric vehicles in April, down 10.2% from March.

Meanwhile, Hyundai Thanh Cong reported passenger vehicle sales of 3,904 units last month, down 14.1% month-on-month.

Throughout April, many automakers and dealerships introduced aggressive incentives to stimulate demand.

Several SUV and crossover models, including the Mazda CX-5, Ford Territory, Hyundai Santa Fe, Kia Sorento and Subaru Forester, received discounts ranging from tens of millions to more than VND100 million ($3,850).

In the sedan segment, models such as the Toyota Vios, Honda City and Hyundai Accent were offered registration fee support packages or complimentary accessories.

Luxury brands also joined the discount race, with several Audi, Volkswagen and Mercedes-Benz models receiving substantial price reductions to clear older VIN inventory.

Despite the attractive pricing, Vietnamese consumers continued to scale back car purchases.

Automakers are expected to intensify promotions throughout May by offering deeper discounts and inventory clearance programs in an effort to revive demand across multiple segments.

Hoang Hiep