According to the latest report from the Vietnam Automobile Manufacturers’ Association (VAMA), its members sold a total of 38,704 vehicles in March, including 24,858 passenger cars, 13,323 commercial vehicles and 523 special-purpose units.

This represents a 101 percent increase compared to February and a 122 percent rise year-on-year.

Imported cars continue to dominate

In terms of vehicle origin, domestically assembled cars reached 15,693 units, up 70 percent month-on-month. Meanwhile, completely built-up (CBU) imported vehicles totaled 23,011 units, marking a sharp 129 percent increase.

Imported cars continued to outpace locally assembled models, maintaining their dominance in the market during the early months of 2026.

However, VAMA’s figures do not fully reflect the entire market, as major players such as VinFast and Hyundai release their sales data separately.

VinFast and Hyundai post strong growth

VinFast reported deliveries of 27,609 electric vehicles in March, nearly tripling its February figure of 9,903 units and rising 127 percent compared to the same period last year.

Hyundai Thanh Cong also recorded solid growth, with 4,546 vehicles sold in March, up 47.5 percent from the previous month.

Market momentum returns after Tet

The strong rebound in March indicates that Vietnam’s auto market is regaining momentum after the seasonal slowdown during the Lunar New Year.

Automakers have continued to roll out deep discounts, inventory clearance campaigns and attractive incentives to stimulate demand. As a result, prices across multiple segments have declined significantly.

This trend is expected to sustain consumer interest into April, particularly in the mass-market segment, as buyers take advantage of competitive pricing and promotional offers.