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Update news vietnam e-commerce
Vietnam's tax authority has clarified how income from affiliate marketing should be taxed, distinguishing independent digital creators from salaried employees and outlining TikTok Shop's responsibilities for withholding, declaring and paying taxes.
Vietnam's savvy online shoppers account for just 25% of buyers but spend 44% more each month than regular consumers, highlighting a shift in the country's e-commerce market toward trust, quality and long-term value.