vietnam e-commerce

Update news vietnam e-commerce

Vietnam clarifies 5% tax on TikTok Shop affiliate earnings

Vietnam's tax authority has clarified how income from affiliate marketing should be taxed, distinguishing independent digital creators from salaried employees and outlining TikTok Shop's responsibilities for withholding, declaring and paying taxes.

Savvy shoppers push Vietnam's e-commerce beyond price wars

Vietnam's savvy online shoppers account for just 25% of buyers but spend 44% more each month than regular consumers, highlighting a shift in the country's e-commerce market toward trust, quality and long-term value.