The Ministry of Culture, Sports and Tourism officially launched the Vietnam Digital Culture Map (CMAP) at a ceremony held on the evening of November 1 at the Temple of Literature - Quoc Tu Giam, a special national heritage site in Hanoi. The event also featured a digital art performance titled Tinh hoa dao hoc (The Essence of Scholarly Traditions).

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Minister of Culture, Sports and Tourism Lam Thi Phuong Thanh speaks at the launch ceremony.

According to the organizers, CMAP provides information on cultural venues, programs, events and activities nationwide. The platform gives residents and visitors a convenient way to explore destinations, plan their schedules and choose cultural experiences that match their interests.

Speaking at the launch, Minister of Culture, Sports and Tourism Lam Thi Phuong Thanh said the platform was designed to make it easier for people and tourists to discover cultural activities by location, date and theme, helping them find suitable experiences to enjoy individually or with family and friends.

"Every participant brings home a different experience. It might be a child visiting a museum for the first time, a family enjoying an artistic performance together, or a young person discovering traditional crafts and performing arts from their hometown. Each experience enriches the spirit, strengthens cultural identity and fosters love and a sense of community," the minister said.

She explained that the ultimate goal is to turn information displayed on the map into meaningful cultural engagement, bringing more visitors to heritage sites, larger audiences to theaters and more opportunities for people to meet artisans and keep cultural traditions alive.

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Minister Lam Thi Phuong Thanh and delegates officially unveil the Vietnam Digital Culture Map platform.

"These connections are also expected to create new opportunities for developing cultural industry products, tourism and livelihoods for local people and communities, while introducing the beauty of Vietnam to international friends. That is precisely what we are working toward," Thanh emphasized.

As of noon on November 1, 2026, the Vietnam Digital Culture Map had published information on 391 events taking place across all 34 provinces and cities. Cultural institutions under the Ministry of Culture, Sports and Tourism had also announced 33 events celebrating Vietnam Culture Day in conjunction with the 2026 Great National Unity Festival.

To ensure the platform delivers lasting value, Minister Thanh stressed the importance of cooperation among government agencies, local authorities, businesses and the public.

She noted that complete, accurate and timely information is essential for helping people make informed decisions about which activities to attend.

The ministry has therefore called on local authorities and cultural organizations nationwide to proactively update event information, assign clear responsibilities and maintain daily updates.

Each published listing should clearly explain what the activity involves, where and when it takes place, and how people can participate.

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The Ministry of Culture, Sports and Tourism presents the digital art performance Tinh hoa dao hoc (The Essence of Scholarly Traditions) at the Temple of Literature - Quoc Tu Giam, a special national heritage site in Hanoi.

Beyond the availability of information, the quality of cultural experiences at each destination is equally important in attracting visitors and encouraging them to return.

The minister expressed hope that artists, artisans, creative professionals and businesses would develop high-quality cultural products that tell Vietnam's stories with knowledge, pride and creativity.

Engaging experiences, she said, would inspire visitors to return, recommend destinations to others and share their discoveries.

For local governments, cultural institutions and organizations operating in the culture, sports and tourism sectors, CMAP provides an additional channel for promoting programs and events to wider audiences.

Regular updates will also help connect cultural organizations and their activities with the public's growing interest in exploring heritage, visiting attractions and enjoying cultural performances.

Tinh Le