As Vietnam prepares to celebrate its national Culture Day on November 24, proposals for cultural vouchers, private investment and digital innovation are gaining attention as ways to turn the country's rich heritage into a driver of economic growth.

The central city of Hue is accelerating the restoration of major heritage sites dating back to the Nguyen dynasty (1802–1945), with several projects expected to finish ahead of schedule.

As tourism and economic development reshape Vietnam's northern highlands, researchers warn that sacred rituals and indigenous beliefs must not become mere commercial attractions, urging greater community control over cultural heritage.

In Thai Nguyen province, Red Dao women are working to preserve their centuries-old embroidery and weaving traditions, passing down intricate craftsmanship amid growing concerns over its survival.

High in the mountains of central Vietnam, the Xo Dang ethnic community gathers each year to honor the spirits of Ngoc Linh ginseng, a treasured plant deeply rooted in their culture, livelihoods and relationship with the forest.