The business community involved in digital content creation and distribution is being urged to adopt a set of 12 safety standards aimed at ensuring child safety online. A representative from Sconnect Vietnam emphasized that these standards are not merely procedural, but a concrete commitment to child protection.

The “Program for Protecting and Supporting Children to Interact Safely and Creatively in Cyberspace 2021–2025” is Vietnam’s first national-level initiative focusing on child protection and support in the digital environment.

In addition to aiming to safeguard personal privacy and prevent the exploitation of digital platforms for child abuse, the program prioritizes equipping children with age-appropriate knowledge and skills. This empowers them to recognize risks and protect themselves online. The broader goal is to maintain a healthy online environment and foster a vibrant ecosystem of Vietnamese applications and products for children to study, connect, and engage in creative entertainment.

During the public consultation held at the end of November 2025, where children provided feedback on the new phase of the national program, Pham Minh Duc, an 11th-grade student at Nguyen Binh Khiem High School in Hanoi, voiced clear expectations for how businesses should assume responsibility for protecting children online.

He called on companies to develop algorithms and internal content moderation mechanisms that filter and provide child-appropriate material, prioritize educational content, and eliminate harmful content. He also suggested that companies take more serious measures in age verification, such as using Face ID, VNeID, or photo IDs. Additionally, platforms should allow users to tag content as harmful, inappropriate, or illegal, which would feed into algorithms and systems designed to take action against violators.

Sharing practical experience at the seminar “Improving Digital Self-Defense Skills and Responsibility for User Protection in Cyberspace,” held during Vietnam Internet Day 2025, Nguyen Xuan Thien - Deputy Head of the Vietnam Children’s Online Protection Club and Director of the Wolfoo Business Unit at Sconnect Vietnam - explained how Wolfoo is implementing the 12 safety standards for producing and distributing child-friendly digital content.

According to Thien, the implementation of these standards has significantly improved product quality and public feedback. Previously, their content sometimes featured fast pacing that could stress children, overly vivid colors unsuitable for young eyes, inconsistent review procedures, and lacked unified benchmarks. Parental feedback also hadn’t been adequately considered.

Since adopting the standards, their products have undergone comprehensive optimization. Risks have been minimized, content quality is now consistent and stable, and their production process is more professional. Notably, positive interactions and feedback from parents have increased substantially.

“The digital environment is evolving at a breakneck pace, far outstripping society’s current capacity to protect children. Standardizing content is no longer optional - it is a critical requirement for society and all content producers and distributors to ensure the safety of future generations,” Nguyen Xuan Thien emphasized.

PV