return icon

Vietnamese brands attracting more Japanese investors

Japanese enterprises are entering the Vietnamese market gradually by buying into Vietnamese enterprises and cementing their positions in business fields with stable growth.
VietNamNet Bridge - Japanese enterprises are entering the Vietnamese market gradually by buying into Vietnamese enterprises and cementing their positions in business fields with stable growth.


Vietnamese brands are attractive to Japanese investors

Sojitz Group in mid-June acquired 95.24 percent of shares of Saigon Paper Corporation in a deal worth $91.2 million, or VND2 trillion. The amount of money is still smaller than the $128 million that Unicharm of Japan spent to buy 95 percent of charter capital of Diana some years ago. 

Saigon Paper Corporation is now the biggest paper tissue manufacturer in Vietnam, with annual revenue of $100 million.

This was the latest M&A deal committed by Japanese investors, following a series of deals made recently. Vietnamese enterprises with strong brands lead the markets, and are being eyed by Japanese investors.

After acquiring 24.94 percent of charter capital of Hau Giang Pharmacy (DHG), Taisho, a Japanese pharmacy group, has offered to buy 7.06 percent more of DHG shares. If the deal succeeds, Taisho’s total ownership ratio in DHG would be 32 percent.

Japanese enterprises are entering the Vietnamese market gradually by buying into Vietnamese enterprises and cementing their positions in business fields with stable growth.

After selling shares to Japanese investors, many Vietnamese companies benefit immediately from the new Japanese owners.

In early March 2018, Takara Belmont announced the admission of Ngu A Chau JSC (NAC), a well-known company in the hair care cosmetics industry.

Hidetaka Yoshikawa, general director of Takara Belmon, said the group will retain Ngu A Chau brand and use Japanese technology to improve product quality and turn the company into the No 1 firm in its business field.

Meanwhile, Sojitz Planet, after buying 20 percent of shares of Rang Dong Plastics, has announced construction of a plant worth $32 million, which aims to help Rang Dong cement its firm position as No 1 in the plastics market.

In order to increase capital, improve corporate governance, and upgrade technology, many Vietnamese have decided to ‘stand on giants’ shoulders’, i.e. sell shares to foreign companies to exploit their financial capability and technology.

Do Anh Tu, the founder of Diana, said Diana sold 95 percent of shares to Unicharm, a Japanese company, to help turn Diana into a global brand.

Saigon Paper founder Cao Tien Vi said with Japanese investment, the brand will become stronger thanks to the power and large network of Sojitz.

Saigon Paper still needs more capital to expand production and upgrade technology to improve its competitiveness in the market where there are many rivals, both Vietnamese and foreign.

For Nguyen Van Ngu, the founder of Ngu A Chau, selling shares is a way to protect the brand, she said. 


Another cosmetics brand bought by foreign company

Once-famous brands struggle for revival

Thanh Mai


Vietnam to attend ASEAN Tourism Forum 2023 in Indonesia

Vietnam will participate in ASEAN Tourism Forum (ATF) 2023 themed “ASEAN: A Journey to Wonderful Destinations”, and the Travel Exchange (TRAVEX) trade fair in Yogyakarta, Indonesia from February 2 – 5.

Hanoi and Ho Chi Minh City among safest cities in Southeast Asia

Hanoi and Ho Chi Minh City have both been included in a list of the safest cities in Southeast Asia, as compiled by statistics site Numbeo.

Action plan issued to accelerate national anti-corruption strategy building

Deputy Prime Minister Le Minh Khai, head of the steering committee on building the national anti-corruption strategy by 2030, has signed a decision on the issuance of the committee’s action plan.


Latest guidance on one-way money transfers from Viet Nam

HCM City proposes removing hindrances to develop real estate market

Ho Chi Minh City authorities made a proposal to clear bottlenecks for healthy and sustainable development of the real estate market.

More high-value foreign investment projects needed as tax policies change

Vietnam needs to improve FDI quality, attracting high-tech projects that promise to bring higher added value.

Khmer's ginger cake of love and faithfulness

The ginger cake of the Khmer ethnic group in Soc Trang Province is a beloved traditional treat that is often offered to ancestors on important anniversaries such as the Tet (Lunar New Year) festival.

HCM City promotes digital transformation in education

Digital transformation is considered key to improving education and training quality, as proven by the effect of HCM City actively applying digital transformation over the past five years.

Hanoi to close fruit shops lacking proper food safety preparations

The capital city of Hanoi encourages the expansion of safe fruit businesses while clamping down on fruit shops that do not comply with food safety protocols, specifically street vendors.

Dutch diplomat donates Vietnamese paintings to national museum

Vietnam National Fine Arts Museum has received two paintings from former deputy ambassador Ellen Berends of the Netherlands to Vietnam.

Hanoi's unique rice cooking contest in photos

On the 8th day of the first lunar month each year (January 29, 2023), Thi Cam village in Hanoi’s Nam Tu Liem district holds a rice cooking contest.

Hanoi proceeds with park revitalization program

The implementation of Hanoi leaders’ promise to revive parks has begun: admission to Thong Nhat Park is now free after the removal of the fence, and Con Coc Flower Garden has a new look. However, there are still many things that need to be done.

Vietnamese farmers on board the ‘digital agriculture train’

In the digital era, next-generation farmers can fertilize and water their fields in Binh Phuoc from afar, even in a different country.

Vietnam forecast to become second-largest economy in Southeast Asia by 2036

2023 is predicted to be the year of many challenges for the Vietnamese economy due to the gloomy outlook of the global economy and multiple crises.

Prenn Pass leading to Dalat to be closed for expansion

Vehicles will be banned from using the seven-kilometer-long Prenn Pass to travel to Dalat City as work on the pass upgrade and widening project begins on February 6.