Viet Nam's service market for the elderly is large with lots of potential, but is currently untapped, said experts during a forum in HCM City on...

Though there had been a slight increase in spending after the loosening of social restrictions, Vietnamese consumers largely remain careful not to spend too much money too quickly.

The average Vietnamese household will spend 20.8 per cent of their total household budget on food in 2025, marginally increasing from 20.1 per cent in 2005, according to global financial services provider Fitch Solutions.

Around the world, Black Friday this year may be very dim because of Covid-19 pandemic. But in Vietnam, people are enjoying the safety of a "new normal", squeezing together to buy discounted goods at shopping malls.

Sustainability has been a growing topic of interest to Vietnamese consumers in recent years though awareness levels remain well below the global average.

Vietnam topped the world in terms of having the most avid savers with 72 per cent, followed by Hong Kong (68 percent) and Singapore (65 percent), according to the Conference Board Global Consumer Confidence Survey released this week.

After one year, Job security overtook Health to become No.1 concern of Vietnamese consumers.

Vietnam topped the world in terms of having the most avid savers with 72 percent, followed by Hong Kong (68 percent) and Singapore (65 percent), according to the Conference Board Global Consumer Confidence Survey released this week.

Vietnamese consumers, across ages, are tending to use livestream as a way to connect with sellers and gather information about products while shopping from home, e-commerce giant Shopee said in a report.

Vietnamese consumers are some of the most optimistic in Asia during the COVID-19 pandemic, according to American management consulting firm McKinsey’s recent consumer survey.

The COVID-19 pandemic is changing the shopping habits of Vietnamese consumers, many of whom are moving online, experts said.

The Vietnam eCommerce and Digital Economy Agency kicked off the Online Friday 2019 and e-commerce and digital technology experience week in Hanoi on December 5.

Vietnamese consumers are shifting towards healthier lifestyles which include eating and drinking habits.

Once the EU-Vietnam Free Trade Agreement (EVFTA) takes effect, over 99 percent of tariff on goods from both sides will be lifted, a Vietnamese official has said.

Only 32 percent of consumers in Vietnam believe their personal data will be treated in a trustworthy manner by organisations offering digital services, according to a study recently released by Microsoft and IDC Asia Pacific.

 VietNamNet Bridge – Smartphones are no longer a luxury for Vietnamese consumers as their prices have been steadily dipping. Many young people, especially those who are tech-savvy, have a high smartphone adoption rate 

 Vietnamese consumers now see value as being about more than low price, Mr. Roberto Butragueño, Associate Director of Retail Services at Nielsen Vietnam, said in the market researcher’s latest report.

 VietNamNet Bridge – South Korean goods, following the South Korean culture, have been flocking to Vietnam. Experts have warned that the “South Korean wave” would make the trade deficit more serious.