An online study conducted by Q&me on a number of users in Vietnam showed that the time using mobile apps in 2021 increased more than in the previous year. The number of apps per user rose and was more diverse. This occurred in the time of social distancing in 2021.

According to the study, on average, Vietnamese users spent 6.1 hours per day using apps on mobile phones, compared to 5.7 hours in 2020. In particular, the group of people under the age of 26 spent more than seven hours per day.

The number of apps on phones was also on the rise with 25.7 applications compared to 22.1 apps in 2020. The rate of using many applications was also higher for those under the age of 26.

Vietnamese users spent one-fifth of their daily usage time on social networking apps, watching videos, and engaging in messages/online calls. The remaining time was for games, and searching or shopping online.

In 2021, there were more mobile apps, but the most used apps were still Facebook, Youtube, Zalo, Tik Tok, Facebook Messenger, and Shopee. These apps accounted for 60% of the time used by phone users in Vietnam.

Tik Tok grew strongly and became a more popular application, especially among young people. Statistics show that the rate of users of this app rose from 34% in 2020 to 53% in 2021; the time spent on this app doubled, from 4% in 2020 to 8% in 2021. Zalo grew from 7% to 8%. In the opposite direction, the time spent on Facebook decreased from 25% in 2020 to 20% in 2021.

In addition, data released previously by authorities showed that cross-border social networks such as Facebook, YouTube, and TikTok were dominant in Vietnam. Facebook had about 65 million Vietnamese members, YouTube about 60 million and TikTok about 20 million users.

Research by Q&me also shows that the percentage of people using online shopping and payment apps increased in the past year. Mobile app users rose to 68% from 61% in 2020, with Shopee and MoMo leading the trends.

Duy Vu

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