The used luxury-car market is facing a severe slump, with many nearly-new models seeing price cuts from hundreds of millions to billions of VND without finding buyers.

Major car brands in Vietnam are offering steep discounts, registration fee support, fuel vouchers and free charging this October as they seek to boost sales and clear inventory ahead of year-end.

Vietnam’s automobile market is undergoing significant changes in both sales volume and product structure. 

Charging station infrastructure is emerging as one of the newest competitive arenas in the Vietnamese automotive market as an increasing number of enterprises join the investment landscape.

Vietnam became the fastest-growing auto market among six major Southeast Asian economies in the first half of 2026, with sales up 31.1% as electric and hybrid vehicles gained ground.

Vietnam imported more than 168,000 cars worth $3.9 billion in the first eight months of 2026, but domestic production remained more than twice as large and grew at a slightly faster pace.

Vietnam’s competition regulator has flagged overseas recalls involving Audi, BMW, Porsche and Ford vehicles, but the alert does not mean all corresponding models sold in the country are affected.

A newly established company named Tesla Motors Vietnam has appeared in Vietnam’s national business registry, with registered activities covering automobile sales, imports and distribution.

Buying a new McLaren in Vietnam has become considerably more expensive, with prices rising by up to about 24% in the latest adjustment and the costliest model nearing $1.2 million.

The supply of new vehicles to Vietnam’s auto market remained relatively high in August. While domestic production and assembly increased, imports reversed course with a sharp decline.

Hyundai and KIA were once among the most favored auto brands in Vietnam, celebrated for eye-catching designs, rich equipment lists, and competitive pricing. However, several models that were once market "stars" are steadily losing their appeal.

Vietnam imported 148,696 cars worth $3.46 billion in the first seven months of 2026, with Indonesia leading by volume and China by value.

The rapid rise of Chinese carmakers in Vietnam is putting growing pressure on the country’s automotive industry, reshaping competition over prices, technology and production as the market shifts from imported vehicles towards local manufacturing.

Deep discounts on new cars are squeezing Vietnam’s used-car market, forcing dealers to offer warranties and other perks as buyers hold out for even lower prices.

Vietnamese consumers bought 33,707 vehicles in July, lifting market sales 8% from June and 6% from a year earlier.

A six-month restoration and a worldwide search for rare parts brought a 1995 Toyota Land Cruiser LC80 back to life in Vietnam.

With only a few days remaining before the seventh lunar month (Ghost Month), Vietnam's auto market has unexpectedly heated up as automakers and dealers launch a nationwide price war.

Vietnam's automotive market continued to expand in the first half of 2026, with VinFast extending its dominance and traditional global brands facing intensifying competition.

It is not just stagnant models that need promotions to clear inventory; many top-selling names in the B-SUV segment such as Toyota Yaris Cross, Hyundai Creta, Mitsubishi Xforce, and KIA Seltos are not staying out of the price drop race either.