Recent cases show counterfeit goods surfacing at every stage of the supply chain, from retail stores and warehouses to social media sales, transportation networks and large-scale manufacturing workshops.

On August 11, Phu Tho Provincial Police announced that its Investigation Police Agency had prosecuted Nguyen Hai Linh, owner of Kai Store, on charges of infringing industrial property rights. Earlier inspections at three premises in Vinh Phuc and Vinh Yen wards uncovered 469 fashion items bearing famous brand names.

The seized products included clothing, footwear, wallets, socks and caps carrying the trademarks of Louis Vuitton, Dior, Nike, Gucci, Hermes, Adidas and MLB. The shop owner was unable to provide invoices or documents proving the origin of the goods. An appraisal dated July 10 concluded that all 469 items were counterfeit products bearing trademarks protected in Vietnam.

The Phu Tho case is one of many recent trademark counterfeiting cases uncovered across the country. In multiple localities, authorities have seized thousands of counterfeit fashion items, shoes and handbags bearing well-known luxury labels. These cases show that counterfeit goods have infiltrated multiple stages of the supply chain, from retail outlets and warehouses to online sales and manufacturing facilities.

Earlier, on August 8, police in Can Tho prosecuted the owner of Ti Ti-Sy Huynh Ha Thi Shop after discovering 1,185 counterfeit clothing items bearing famous brand names with a total estimated value of more than VND380 million. The owner admitted that the business had been selling counterfeit branded apparel.

Another case in Can Tho involved Thanh Hien Luxury. Police seized 2,949 products, including clothing, footwear, hats, belts, backpacks, handbags and wallets, suspected of counterfeiting Burberry, Louis Vuitton, Gucci, Dior and Hermes products, with a total estimated value exceeding VND1.9 billion.

The shop owner, Huynh Thanh Hien, told investigators that the goods had been purchased from unofficial sources without invoices or supporting documents before being promoted and sold through Zalo, TikTok, Facebook and Shopee. Sales took place both at the physical store and through online platforms.

Another trademark counterfeiting case was uncovered in HCMC. In May 2026, the city's Economic Police Division inspected three stores belonging to the K.W Sneaker chain, seizing 1,412 pairs of shoes and sandals suspected of counterfeiting well-known brands, with a total estimated value of nearly VND3.4 billion. Nguyen Tran Viet Hoang, the business representative, was prosecuted.

According to investigators, Hoang purchased products through online groups without invoices or documentation before selling them at his stores. Police determined that he had sold thousands of pairs of counterfeit shoes and sandals, earning illicit profits of more than VND1 billion.

While the above cases involved counterfeit goods found at retail outlets, authorities in Khanh Hoa uncovered a warehouse. On May 21, police inspected a warehouse on 23/10 Street in Tay Nha Trang Ward and seized more than 500 pairs of branded shoes and sandals that lacked invoices or proof of origin.

Warehouse owner Nguyen Tan Huy admitted using Facebook, Zalo and WeChat to purchase counterfeit footwear before storing it in the warehouse, photographing and filming the products and offering them for sale at prices ranging from VND500,000 to VND1 million per pair. Huy was subsequently prosecuted.

In Lang Son, counterfeit branded goods were intercepted during transportation. In May 2026, authorities seized four container trucks carrying products suspected of counterfeiting multiple famous brands, with a total estimated value of nearly VND1.5 billion. Preliminary investigations found that the suspects had exploited transit cargo routes to transport counterfeit goods from overseas through the province.

Large-scale counterfeit manufacturing workshops uncovered

In Hanoi, on August 3, city police announced that an inspection of a business selling Louis Vuitton and Gucci handbags and wallets in Kim Lien Ward resulted in the seizure of 24 products suspected of infringing industrial property rights.

Investigators found that since early 2022, two individuals had collaborated with several domestic leather goods manufacturers while using Facebook to advertise and sell the products. Since the beginning of 2026 alone, the business had commissioned and sold 129 counterfeit products, generating an estimated illicit profit of around VND714 million.

Expanding the investigation, authorities identified a processing workshop in Thanh Liet Ward managed by L.M.Q. and D.T.T.D. During the inspection, police discovered machinery, equipment and raw materials used to manufacture products suspected of infringing industrial property rights.

An even larger operation was uncovered in HCMC. In late May, the Economic Police Division inspected two workshops operated by Dang Phuoc Dat and his wife Vu Thi Thu Thuy, seizing more than 23,000 pairs of sandals suspected of counterfeiting Nike, Adidas, Crocs and Gucci products, with an estimated value exceeding VND2 billion.

Duc Phong