To mark the 80th anniversary of the traditional day of the state management agency for ethnic affairs, May 3, 1946 - May 3, 2026, VietNamNet held an online discussion titled “80 years of ethnic affairs - A journey of great national unity and the aspiration to rise.”
The discussion was joined by Hoang Xuan Luong, former Deputy Minister and Vice Chairman of the Committee for Ethnic Minority Affairs; Be Trung Anh, a full-time National Assembly deputy at the Committee for Deputy Affairs of the 16th National Assembly and standing member of the Ethnic Council of the 15th National Assembly; and Ha Van Sang, Deputy Director of the Department of Ethnic and Religious Affairs under the Central Commission for Propaganda and Mass Mobilization.
The two stories are different, but they point to one shared truth: when policy gives people the power to act and awakens their inner strength, ethnic communities do not merely escape poverty. They begin to shape their own future. This was the shared view of the guests in the next part of VietNamNet’s discussion titled “80 years of ethnic affairs - A journey of great national unity and the aspiration to rise.”
Mr. Hoang Xuan Luong, from your observations and real-life experience, could you share a specific story about a village, community or individual that changed when policy was designed and implemented in the right way?
Hoang Xuan Luong: In the process of building ethnic policies and working at the grassroots level for many years, I was especially impressed by a commune of ethnic people in the Central Highlands, Ia Blang in former Chu Se, Gia Lai Province.
When I visited in 2015, people there were still mainly engaged in traditional agriculture and upland farming, and the poverty rate was more than 70 percent. When I returned in 2025, ten years later, Ia Blang was completely different. Households were developing pepper, coffee and rubber farms; some owned three to four hectares. In particular, ethnic minority people in Ia Blang had connected with others to become agents involved in import and export, while also forming processing and production groups. Their lives had changed in a very impressive way. I asked local officials in Ia Blang and learned that the poverty rate had fallen to below 2 percent, compared with more than 70 percent ten years earlier.
There are many villages like this in Vietnam, such as Muong Long in Ky Son, Nghe An, or villages in the Northwest. These are the clearest examples of the consistency in the ethnic policy of the Party and the State over the past 80 years.
Mr. Ha Van Sang, culture is increasingly described as a development resource, especially for ethnic minority communities, which have rich and diverse cultural life. How can we both preserve identity and respect legitimate beliefs and religious life, while turning culture into inner strength, livelihoods and a development driver without allowing it to be commercialized, distorted or stripped of its original value?
Ha Van Sang: This question touches on a very difficult point. Recent resolutions, directives and conclusions have all emphasized turning culture into a resource. But saying that is one thing; doing it is very hard.
This must be defined as a strategy. Relevant ministries and sectors, especially the Ministry of Culture, Sports and Tourism, together with localities, must discuss it very carefully and proceed step by step.
In my view, preservation must first be identified as the foundation. Exploiting culture on that foundation is a different matter. If we treat culture as a resource to be dug up and sold, culture will soon be gone. Culture is the soul of a nation. When culture remains, the nation remains; when culture is lost, the nation is lost.
The colorful cultural identities of Vietnam’s ethnic groups create a very vibrant national picture. We must identify core values such as language, sacred rituals and the knowledge of local ethnic communities. Values with broader appeal, such as cuisine, costumes and festivals, can be shared more widely.
But what to select, and how to develop it into a product, must follow clear standards. If sacred elements are exploited without understanding their sacredness, then even when they are promoted, no one will understand them. If offerings and festivals are staged without interpretation or concrete explanation, festivals everywhere will look the same, and people will not understand the identity behind them.
Second, the role of ownership must be given to the communities themselves. Take the Long Tong festival, for example. In the past, district-level authorities and district culture offices organized it, not the people. But if a festival in a village is organized by the village head or hamlet leader, they will know what to introduce to outsiders, what to preserve, and how to participate directly in the process. Only then can tourism be developed while filtering out what is unsuitable and preserving what is valuable.
Third, livelihoods built from culture must be connected to sustainable value chains. Organizing a festival must be linked with OCOP products, community tourism products and improved product quality. A plum festival may be held in many places, but plums from Son La or Bac Ha must each carry their own story and origin. When people eat a plum and think of that story, the product gains distinction and brand value. Only then can culture truly become a resource.
There must also be value-chain connectivity. Without it, there will be no connection between one activity and another, one region and another, or one product and another. Tourists should not simply arrive at one place and leave. They need a chain of experiences with spiritual and cultural value that also creates resources for the locality.
Fourth, boundaries must be established to prevent commercialization. Otherwise, staging culture can become arbitrary, especially in sacred rituals; adaptations may distort meaning; and outsiders may impose exploitation while those inside the community do not benefit.
Fifth, investment must be made in people. To develop culture, we must invest in people who deeply understand the culture of each region, each community and the sacredness of each ritual. Only then can culture be turned into a resource in the true sense, preserving its core while developing related elements such as handicrafts, costumes and tourism products.
Ethnic communities must be the owners. They must know how to filter out what is harmful, abandon backward customs, decide what to preserve and how to receive the new. In the end, the soul must remain, and the sacredness must remain.

