The annual campaign is also available in China, India, Malaysia, the Philippines, Singapore, Taiwan (China), Thailand and Vietnam. It gives eligible college students, incoming university students, educators and education staff free gifts with the purchase of qualifying Mac and iPad models.

Depending on the market, customers can receive a four-pack of AirTags, AirPods 4, an Apple Pencil Pro or an Apple Gift Card. Buyers may also choose to apply the value of the complimentary item toward a higher-priced Apple accessory instead.

Free AirTags for eligible customers in Vietnam

In Vietnam, China and Singapore, eligible customers who purchase a new MacBook Air, MacBook Pro, iPad Air or iPad Pro through Apple's Education Store will receive a complimentary four-pack of AirTags.

In India, customers can choose either a four-pack of AirTags or AirPods 4 when purchasing a MacBook Air or MacBook Pro, while buyers of an iPad Air or iPad Pro can receive an Apple Pencil Pro. Malaysia, the Philippines, Taiwan and Thailand are instead offering Apple Gift Cards.

Some products excluded

Apple's newly introduced MacBook Neo is not included in the promotion.

Other excluded products include the iPad mini, the entry-level iPad and desktop Mac models.

The promotion runs through Aug. 27 in participating Asian markets. Apple has not yet launched the 2026 Back to School campaign in the United States, Canada or Europe, although the offer is expected to expand to additional regions in the coming weeks.

According to Apple's terms and conditions, the promotion is available to current and newly admitted university students, parents purchasing on behalf of university-bound children, and teachers, lecturers and education staff at all levels.

Du Lam