Apple is expected to update its three main product lines during its highly anticipated “Awe Dropping” event on September 9 (midnight, September 10 Vietnam time). The star of the show is set to be the iPhone 17 series.

The launch event will showcase the iPhone 17, new Apple Watch models, and possibly refreshed AirPods Pro and a second-generation HomePod mini. However, some of Apple’s most eagerly awaited products won’t be making an appearance and will likely be delayed until later this year or even 2026.

No iPhone 17e until 2026

Though September events are traditionally dedicated to the iPhone, not every iPhone model is updated annually. This year, Apple will introduce the iPhone 17, 17 Air, 17 Pro, and 17 Pro Max as direct successors to the iPhone 16 line.

However, those interested in the budget-friendly iPhone 16e need not worry. The iPhone 17e will not launch this September. It is expected to arrive in early 2026.

Several leaks suggest Apple will maintain a split release cycle for its “e” series, launching it in the spring. By 2027, the company could introduce both the iPhone 18 and 18e within the same year.

AirPods Max won’t return just yet

While the AirPods Pro 3 are expected to debut with new features like heart rate sensors, the premium over-ear AirPods Max will not see an update at this event. Released five years ago, the AirPods Max are not slated for a refresh until at least late 2026.

No iPad Pro this time

It’s been over 15 months since the iPad Pro M4 launched, making a new M5 version long overdue. However, sources confirm the new iPad Pro will not be part of the iPhone event.

Although Apple has occasionally revealed iPads during September events, the high-end Pro lineup is likely to be announced separately via a press release later this year.

Mac with M5 chip: Delayed until October or beyond

Similar to the iPad, Apple's Mac lineup – including MacBook Pro, iMac, and Mac Pro – is due for an upgrade. Mac Pro still runs on the M2 Ultra, which is beginning to show its age.

Though Apple is expected to launch new Macs powered by the M5 chip before the end of 2025, they won’t be featured at the iPhone event. Instead, a dedicated Mac event may be held in October, or Apple might opt for a series of online announcements like it did last year.

MacBook Air models are expected to receive M5 updates even later, likely in 2026.

HomePad and Apple’s smart home ambitions

Among the most talked-about upcoming devices is the HomePad, Apple’s rumored smart home hub. However, it has faced numerous delays and won’t be shown on September 9.

Sources say HomePad will resemble a HomePod with a built-in square display similar to the iPad mini, running a custom operating system. Since it heavily depends on Siri, its launch has been postponed until Apple rolls out an improved voice assistant next year.

Meanwhile, Apple is expected to launch the HomePod mini 2 and a fourth-generation Apple TV 4K with faster processors and better connectivity. However, these may be announced quietly on Apple’s website later this year, rather than during the live event.

Vision Pro 2 may skip the stage

The second-generation Vision Pro, Apple’s mixed reality headset, may launch this fall with the new M5 chip and a more comfortable strap.

However, the update is relatively minor, so Apple could opt for a low-key website launch rather than a full event. It’s also likely to be introduced alongside new Macs, as Apple markets Vision Pro as a spatial computing device – not directly linked to the iPhone ecosystem.

Focus stays on iPhone 17

As its name suggests, the “Awe Dropping” event will spotlight the iPhone 17 and new Apple Watch models. AirPods Pro 3 are also strong contenders for stage time.

Another possible announcement is AirTag 2, Apple’s updated item tracker. It’s considered a natural companion to the iPhone and fits the theme of the event.

Apple will also likely announce the official release date for iOS 26, expected to arrive the Monday following the event.

Although several other devices are in Apple’s release pipeline for later in the year, none will be allowed to overshadow the flagship iPhone 17. Fans can expect cinematic product demos, bold claims about Apple TV+, and dramatic keynote moments.

Hai Phong