Apple’s Q1 FY2026 earnings report revealed revenue of USD 143.8 billion, up 16% year-over-year and well above Wall Street expectations. This marked the highest quarterly revenue in Apple’s history.

Earnings per share (EPS) reached USD 2.84, a 19% increase from the same period last year -reflecting the continued strength of Apple’s ecosystem, now powering over 2.5 billion active devices worldwide.

Despite a modest 7% decline in Mac revenue to USD 8.4 billion -due to tough comparisons with major product launches a year earlier -Apple cited emerging markets as bright spots. Chief Financial Officer Kevan Parekh specifically named Vietnam, alongside Brazil, India, and Malaysia, as countries where Mac sales continued to grow.

Nearly 50% of Mac buyers during the quarter were first-time customers. The launch of the M5 chip -with a next-generation GPU architecture and faster Neural Engine -helped the 14-inch MacBook Pro become Apple’s leading device for AI performance.

Meanwhile, the iPhone remained Apple’s flagship product, generating USD 85.3 billion in revenue, a 23% year-on-year jump -the highest iPhone revenue ever recorded in a single quarter.

The success was driven by strong global demand for the iPhone 17 lineup. While the Pro and Pro Max models led in performance, the new ultra-light iPhone Air attracted a fresh customer segment, expanding Apple’s reach.

Another highlight this quarter was the rollout of Apple Intelligence. CEO Tim Cook shared that a majority of eligible iPhone users had already activated new AI features. Apple is now collaborating with Google to develop next-generation foundation models, with plans to launch a more personalized Siri experience by year’s end.

Beyond financials, Tim Cook also underscored Vietnam’s role in Apple’s global value chain, particularly through social impact initiatives. Apple is partnering with local organizations to deliver clean water projects in rural Vietnamese communities -part of its broader commitment to corporate responsibility alongside business growth.

Looking ahead, Apple forecasts revenue growth of 13% to 16% for the next quarter, despite ongoing iPhone supply challenges and global economic volatility.

Du Lam