return icon

Franchise market still promises great opportunities

VietNamNet Bridge - Foreign brands have been flocking to Vietnam, creating a “franchise wave” in which more Vietnamese are taking part. 

VietNamNet Bridge - Foreign brands have been flocking to Vietnam, creating a “franchise wave” in which more Vietnamese are taking part. 


GS25 has officially set foot in Vietnam

South Korean retailer GS25 officially set foot in Vietnam in 2017 through a franchise contract and a joint venture with Vietnam’s Son Kim Land.

CEO of GS25 Vietnam Yun Ju Young said GS26 plans to open 2,500 shops in the country within 10 years.

Meanwhile, 7-Eleven, the biggest rival of GS25, stated that it would open 1,000 shops in the next 10 years. 

The giant registered a franchise contract with Seven System Vietnam in Vietnam in 2015, but it only opened the first 7-Eleven convenience store in HCMC two years later.

GS25 was one of 31 franchisers registered in Vietnam in 2017, according to the Ministry of Industry and Trade (MOIT). 

The franchisers are mostly from the UK, US, France, Taiwan, Hong Kong and Japan, and they mostly operate in the fields of food & beverage (F&B), education, and consumer goods.  

They include Costa International Ltd (UK) with the Costa coffee chain; ITX MERKEN, B.V. (Netherlands) with Pull & Bear; Stradivarius and Massimo Dutti chains of clothes & footwear; Youhong Foods with One Zo milk tea chain; and Tokyo Food Corporation with Botejyu, and Basta Hiro chains.

Meanwhile, the other ‘big players’ such as Jollibee, Pizza Hut, Starbucks, McDonald’s, Domino’s Pizza, Burger King, Popeye’s Chicken and Texas Chicken have been in Vietnam for a long time. 

To date, 195 foreign companies are present in Vietnam through franchise contracts, 40 percent of which are F&B brands, according to MOIT.

To date, 195 foreign companies are present in Vietnam through franchise contracts, 40 percent of which are F&B brands

According to Sean T. Ngo, CEO of VF Franchise Consulting, Vietnam is one of the most attractive markets for franchisers. It has 93 million people, stable GDP growth rates and increasingly higher incomes.

Despite the presence of many big foreign players, Vietnamese brands have also joined the market, believing there are still opportunities.  Trung Nguyen, Pho 24 and Cong coffee have all been around for some time. 

Redsun ITI considers franchising a long-term strategy. Ten years ago, when it was established, the company bought four foreign franchises, including Thai Express and Seoul Garden. 

However, Redsun later developed its own brands and now plans to sell its franchise after opening 10 shops for each brand.

Redsun’s vice president Le Vu Minh confirmed that the company is seeking partners and investors to implement the plan.

Suttisak Wilanan, deputy CEO of Reed Tradex, said franchising is no longer uncommon in Vietnam, but there are still many opportunities. Now is the right time to start or expand business to satisfy consumer demand, which has been increasing rapidly.


Franchising remains a new concept in Vietnam

Franchise of Vietnamese brands just in initial stage: insiders

Kim Chi


Vietnam’s industrial production to rise 6.6% in 2023: S&P Global

Vietnam is predicted to record a rise of 6.6% in industrial production in 2023, according to S&P Global Market Intelligence.

Vietnamese athletes to receive 1 mln USD for Paris Olympic gold

Vietnamese athletes competing in the Paris 2024 Summer Olympics, scheduled for July 26 to August 11, 2024, will receive 1 million USD in bonus for each gold medal; 500,000 USD for silver and 200,000 for bronze.


Party chief’s book on corruption fight to make debut

Google Doodle honours first female Vietnamese newspaper editor Suong Nguyet Anh

The world’s most popular search engine Google has paid tribute to Suong Nguyet Anh, the first female editor of the nation’s first women’s newspaper by posting a drawing of her on its homepage on February 1.

Banh Cuon among world top 10 dishes visitors should try in 2023

Australian travel magazine Traveller has listed Banh Cuon, Vietnamese steamed rice rolls, among the top 10 best meals from around the world that visitors should try in 2023.

Party chief directs key tasks for new year

Party Secretary Nguyen Phu Trong on Tuesday chaired a meeting of the Secretariat of the Communist Party of Vietnam (CPV) Central Committee, mapping out key tasks for the new year.


Domestic market to drive tourism recovery in 2023: insider

Some big companies made profits in 2022, but others incurred losses

While Duc Giang Chemicals and Binh Son Refining and Petrochemical have reported big profits for Q4 and the year 2022, Vietnam Airlines and leading steel manufacturer Hoa Phat saw big losses for the year.

Vietnamese couple help German bicyclist in distress

Trung and Nhung, a Vietnamese couple, on the way to travel across Vietnam on Tet holiday, saw a foreigner who was facing troubles because of strong winds in Ninh Thuan.

Vietnam develops green agriculture to increase exports to EU

Vietnam is paying attention to mobilising resources to invest in developing green agriculture with an aim to raising the market share of its agricultural exports to the European Union.

Vietnamese team comes first at Southeast Asian Fencing Championship

Vietnam secured the first position at the 2023 Southeast Asian Fencing Championship which has taken place recently in Malaysia.

2023 - Time for Edtech to thrive in Vietnam

Experts are positive about the development of Vietnam’s education technology (Edtech) market in 2023 if local Edtech companies can overcome post-pandemic challenges.

UK imports from Vietnam in 2022 put at over US$6 billion

United Kingdom (UK) imports from Vietnam amounted to US$6.06 billion last year, rising by 5.2% over 2021, according to the General Department of Vietnam Customs.

Five more registration officials in Hanoi prosecuted for soliciting bribes

Police of Hanoi’s Thuong Tin District has started legal proceedings against five officials at 2915D Registration Centre for taking bribes.

Thai Thi Lien, Vietnam's matriarch pianist and pedagogue, passes away

Thai Thi Lien, one of the founders of Vietnam's National Academy of Music, passed away on Tuesday peacefully at her home at the age of 106, her son Tran Thanh Binh said.