The downward trend in the growth rate of the leading fast-food chain stemmed from market changes, consumer’s mindset as well as the emergence of alternative segments.

Foreign fast food companies are lagging behind their own expansion plans in Vietnam due to the fierce competition with major rivals in the same segment and local competitors.

KFC, Lotteria and McDonald’s are the three biggest players in the fast food market.

With 600 franchise shops in Vietnam, CP remains an unsuccessful fast-food brand in Vietnam.

VietNamNet Bridge - Foreign fast food chains have been in Vietnam for more than 10 years and have annual revenue of trillions of dong. But many of them continuously take losses.

Many fast food chains, from fried chicken to pizza, have been incurring losses.

VietNamNet Bridge - Foreign brands have been flocking to Vietnam, creating a “franchise wave” in which more Vietnamese are taking part. 

VietNamNet Bridge - The prediction about the saturation of the sausage market two years ago was a false alarm as the industry has had stable annual growth rate of 15-20 percent. 

Many more restaurants and food courts have opened recently in Vietnam but poor preparations and lack of professionalism has led to a number of closures. 

VietNamNet Bridge - An unprofessional way of doing business and bad management skills have led to problems for street food chains after short periods of operation.

VietNamNet Bridge - Modern style, good services, active marketing and heavy investment are not determining the success of pho (noodles served with beef/chicken) chains in Hanoi.

A report from CBRE Vietnam real estate service provider, a shows that the number of restaurants in HCMC increased sharply in 2016 and will continue a rapid upward trend in 2017. 

VietNamNet Bridge - The heyday of fast food chains seems to be over in Vietnam. The number of fast food shops has been decreasing in an era when people are trying to ‘live slowly’.

VietNamNet Bridge - Most of the brands to be franchised in Vietnam in the coming years will be in food, education and healthcare, analysts say.

VietNamNet Bridge - The fast food chains that arrived early in Vietnam have seen growth slow, while the chains which came later seem to have fewer opportunities. The heyday of the fast food sector is over.

VietNamNet Bridge - The closure of many fast food shops in recent days has raised a question if the Vietnamese fast food market has become saturated and no longer attractive.

VietNamNet Bridge - At least five foreign investors have announced they will vie to acquire Big C Vietnam but Vietnamese investors remain indifferent to the deal.

VietNamNet Bridge - Burger King, a famous fast-food brand, has experienced tough days in the Vietnam market.

VietNamNet Bridge - BKV, the franchisee which brought Burger King to Vietnam, said it has shut down its third restaurant in HCM City and plans to march towards the north.