According to the Gia Lai Department of Culture, Sports and Tourism, the opening ceremony of National Tourism Year - Gia Lai 2026 and the mega concert “Gia Lai - Dai ngan cham bien xanh” have been attracting significant attention across social media platforms.

Immediately following the opening segment, the artistic program and the mega concert impressed audiences with its elaborate staging and visual scale. From the very first moments, the multi-layered stage design, combined with LED screens, lighting effects and a performance space extending in depth, created a striking visual impact.

The opening real-scene performance unfolded through four artistic chapters, forming an emotional journey from origin to future. This was followed by “Hao khi Tay Son”, a segment imbued with epic spirit, honoring heroic traditions and the resilient will of the land.

Closing the real-scene section, “Dai ngan cham bien xanh” emerged as a symbolic convergence of forests and seas, opening up aspirations for connection and development.

Through modern stage language, cultural elements of the Central Highlands - from gong space and folk dances to traditional music such as hat boi and poetic inspiration from the “land of martial arts and literature” - were reimagined with a contemporary approach. This balance preserved cultural depth while making it more accessible to modern audiences.

The fusion of tradition and modern staging allowed audiences to feel both the weight of history and the evolving rhythm of today’s cultural life.

Following the cultural-artistic performances, the stage transformed into a full-scale mega concert with “Vu tru Say Hi”, marking the first time artists from different seasons of the program gathered on one large platform.

From solo acts showcasing individual identities to large-scale group performances, “Vu tru Say Hi” expanded the opening ceremony beyond a formal program into a true festival space, where music, emotion and audience interaction converged.

Famous hits, along with newly arranged songs created specifically for the event, turned the venue into a vibrant open-air music festival. Audiences did not merely watch but actively joined in, singing along and interacting, contributing to a consistently electrifying atmosphere.

A particularly emotional highlight came when artists from the “Vu tru Say Hi” universe performed a mashup of “Con gi dep hon” and “Khat vong lam nguoi Viet Nam”, creating one of the most memorable moments of the night.

In the finale, the entire stage lit up in a grand spectacle combining music, lighting and synchronized movement by hundreds of performers. The imagery symbolizing the connection between forest and sea closed the program while opening a new journey for National Tourism Year 2026 with high expectations.

The opening night, filled with emotional peaks, impressive staging and memorable moments, officially marked the beginning of National Tourism Year 2026 - where Gia Lai is not only seen but also felt through music, art and multisensory experiences.

Preliminary statistics from the Gia Lai Department of Culture, Sports and Tourism show that from March 23 to 30, the opening event series generated 1,262 news articles, accounting for nearly half of the total media coverage in the first quarter, which reached nearly 3,000 pieces.

From January 1 to March 31, there were 38,423 pieces of information related to Gia Lai across media and social platforms.

With the theme of National Tourism Year - Gia Lai 2026, hashtags such as #NamDuLichQuocGia2026, #GiaLai and #DaiNganChamBienXanh recorded 2,086 posts and shares on social media.

Kompa, a company specializing in media consulting solutions based on Big Data, ranked the “Gia Lai - Dai ngan cham bien xanh” mega concert fourth among the top 10 brand events of the week.

Meanwhile, Socialite, a social listening and data analytics unit in Vietnam, ranked the program among the top three most talked-about events of the week.

An Nhien