The Hanoi Department of Tourism has issued a directive requesting localities, tourism units, businesses and individuals across the city to review and improve service quality, develop new tourism products tailored to visitor demand and tastes, and strengthen safety and security measures during the holiday period.

On this occasion, Hanoi will organise fireworks displays at 31 locations with 32 launch sites on New Year’s Eve, alongside a wide range of cultural and entertainment activities for residents and tourists. The Hoan Kiem Lake area and the Old Quarter will remain key highlights, featuring traditional Tet experience spaces, displays of handicrafts, and art exhibitions.

Major historical and cultural sites, including the Temple of Literature, the Thang Long Imperial Citadel and Hoa Lo Prison Relic, will open to visitors with themed experiential programmes. Inner-city tours such as “Hanoi – Touching the Realm of Memories” and “Flag Tower Memories” will continue to operate in the early days of the Lunar New Year.

At the same time, localities across the city have proactively prepared new tourism offerings, notably experiential routes in the Huong Pagoda area and the “Nam Thang Long – Hanoi Heritage Road”, which connects destinations such as Noi Binh Da communal house and temple (Binh Minh commune), the incense stick craft village (Ung Thien commune), and silk and lotus silk weaving villages (Hong Son commune).

Hotels and accommodation facilities are rolling out a variety of Tet-themed staycation packages, culinary services and festive decorations to attract visitors. A25 Hotel has launched a Tet tourism stimulus campaign offering a 30% room discount with no holiday surcharge for both domestic and international guests, while encouraging the combination of accommodation with early-year spiritual tours for peace, prosperity and good fortune. InterContinental Hanoi Landmark72 has also introduced a Binh Ngo Tet package featuring special privileges and experiential workshops on making traditional banh chung.

According to Dang Huong Giang, Director of the Hanoi Department of Tourism, with thorough preparations in place, the capital’s tourism sector aims to meet visitors’ travel and leisure needs while further promoting Hanoi as a green, safe, friendly and attractive destination, creating momentum for growth in 2026./.