iPhone 14, especially Pro and Pro Max, are selling out at all distribution points. Many retailers have failed to fulfill orders placed by customers in October because products have not arrived as expected.
The CellphoneS chain expected to receive a large amount of iPhone 14s in early November, but on November 2, distributors said that 90 percent of products to be delivered in early November would be delayed.
In general, shortages occur in the first phase of launching new products as the manufacturer lacks accurate forecasts about customer demand. But the supply becomes stable a couple of weeks later.
However, the situation is different this year and iPhone 14 Pro and iPhone 14 Pro Max have not arrived yet.
Nguyen Minh Tuan, managing director of Minh Tuan Mobile, said the current supply of iPhone 14 Pro and iPhone 14 Pro Max cannot satisfy demand, especially the version with a purple color.
This has seriously affected dealers. They have had to change business plans and no longer rely on sales of iPhone 14 Pro and iPhone 14 Pro Max. They are trying to boost sales of iPhone 14, iPhone 14 Plus and other products.
According to Tuan, the demand for old-generation iPhones has increased thanks to good prices. The iPhones launched last year and in 2020 are still selling well as they have strong performance and can be updated to the latest iOS version.
The same is occurring at HnamMobile. Xa Que Nguyen, CEO of the chain, said used iPhones are plentiful and prices are good as they are not affected by exchange rate fluctuations.
Nguyen said the sales of older-generation iPhones rose sharply in October and November.
“The bestsellers were iPhone 11 Pro Max, priced from VND11 million (40 percent), followed by iPhone 12 Pro, Pro Max, priced from VND14 million (30 percent),” Nguyen said.
iPhone 13 is also selling well, which accounts for 20 percent of revenue from used Apple’s products. iPhone 13 Pro is now selling from VND17 million, and iPhone 13 Pro Max VND22 million.
Huynh Phu Hai, CEO of 24hStore, said the demand for older-generation iPhones always exists, but sometimes increases. The economy is forecast to become gloomier in the next few years and has affected users’ decisions as they tighten their purse strings.