Update news iPhone
Representatives of Apple's authorized retail stores in Vietnam said that selling iPhone products was no longer a big money maker. For the latest iPhone 15 series, they may break even or even incur a loss.
iPhone accounted for 20.5 percent of market share in Vietnam in October 2022, according to GfK.
As there is a shortage of iPhone 14 models, many people have decided to buy older-generation iPhones.
The price for iPhone products in Vietnam increased over the past week after the rise of the VND/USD exchange rate (over VND24,800/US$1), even for old models.
Vietnamese are willing to spend VND50 million to own an iPhone.
Mobile phone prices are falling sharply, with dealers offering price discounts of up to 50 percent for iPhone 11, 12 and 13 models.
The prices for iPhone 11 and iPhone 12 models in Vietnam are among the lowest in the world.
All five mobile phone models with the highest average internet connection speed in Vietnam in Q1 2022 were Apple products.
iPhone is in the group of smartphones that bring in the highest revenue for Vietnamese retailers.
Two months after hitting the domestic market, iPhone 13 smartphones hand carried from Singapore and Hong Kong have seen prices drop dramatically by VND10 million, while officially distributed Apple phone products have fallen by VND5 million.
The market for “hand-carried” iPhones in Vietnam has been shrinking in the past two years, especially after the launch of Apple-authorized stores.
iPhone 12 users now can experience the features that 5G can offer.
Apple is accelerating the production of iPhones, iPads, Macs, and other products in India and Vietnam in an effort to diversify its supply chain outside of China.
Digiworld Corporation has embarked on strategic cooperation with Apple, though purchasing power in Vietnam is showing signs of slowdown.
Phones made by local manufacturer Vsmart have surpassed those of US giant Apple, in terms of retail revenue in the Vietnamese market in January.