North America and Europe account for most of the sales of organic products, with a 90% market share. However, most of the growth has been from other regions, particularly Asia.

Many families choose organic food though recently several supermarkets and e-commerce platforms had to apologise to consumers after non-organic food was labelled and sold as organic.

Vo Tong Xuan, rector of the Nam Can Tho University, a respected agriculture expert, says that many Vietnamese hesitate to buy organic farm produce because of high prices.

A loudspeaker and audio device shop has arisen on Luong Dinh Cua intersection, taking the place of a food shop which shut down just several months after opening.

Organic food consumption is a growing trend in Vietnam. The more people fear “dirty food”, the more they aware of using clean food.

Lam San is the first cooperative in Vietnam which has had its organic products recognized by the German international organization CERES-Cert.

The organic food market is believed to have great potential, but companies are finding it difficult to lure more customers.

Though some startups in organic agriculture have successfully called for capital, it is still difficult for many of them to seek funding. 

With increasingly high demand, experts some years ago predicted that the organic food market would see a boom, but farmers have been reluctant to shift from traditional to organic production. 

VietNamNet Bridge - Vietnamese consumers are getting choosier and are now willing to pay more for safe food.

 VietNamNet Bridge – Along with the growing demand for organic food of Vietnamese people, the market for organic food has become a new land for businesses to embrace, with the presence of big, reputable foreign brands.

VietNamNet Bridge - The repeated alarms about unsafe food has brought great opportunity to several big investors, who have been pouring money into organic food projects. 

The area for organic farming makes up only 0.2 percent of total agricultural production, but the figure is expected to increase rapidly as more investors are considering developing organic farming projects.

VietNamNet Bridge - Vietnam, an agricultural country which has great advantages to produce natural foods, still has to import products of this kind for domestic consumption.

 The People's Committee of HCM City has approved a five-year plan to promote cultivation of organic and safe vegetables.