A noodle soup with a bold aroma

Hidden in a narrow alley in Thanh My Tay Ward, Ho Chi Minh City, a modest restaurant called Mam Mam Gia Lai stands out for a scent unlike most eateries. Rather than the inviting fragrance of simmering broth, diners are greeted by a strong, pungent aroma reminiscent of Vietnamese fermented shrimp paste.

That unmistakable smell comes from bun cua thoi, one of the best-known specialties of Gia Lai Province. According to Minh Anh (born in 1977), a regular customer from Go Vap District, the dish is not for everyone.

W-quan-an-1.JPG.jpg
Minh Anh and his wife are regular customers at the restaurant.

"It's an unusual dish with a smell that can be difficult for first-time diners," he said. "But once you give it a try, it can really win you over."

Minh Anh frequently travels between Ho Chi Minh City and Gia Lai. During one trip, he tasted bun cua thoi for the first time.

"At first, I thought the smell was unpleasant," he recalled. "But after trying it, I found it incredibly delicious. After eating it a few more times, it became one of my favorite dishes. When I heard this restaurant served bun cua thoi, I came here immediately. The flavor is very authentic to Gia Lai, which is why I enjoy it so much," he added.

W-quan-an-2.JPG.jpg
Two university students try the famously pungent noodle soup.

Another regular customer, Ngoc, 40, who is originally from Gia Lai, often visits the restaurant whenever she misses the taste of home.

Having sampled bun cua thoi at several restaurants across Ho Chi Minh City, she believes this version comes closest to the one she grew up with.

"One bowl makes me feel as though I've returned to Gia Lai," she said.

A complete serving includes fresh rice noodles, fresh bamboo shoots, Gia Lai-style fermented pork sausage, Vietnamese pork sausage, crispy pork skin, a boiled egg and fried shallots.

The dish's defining feature is its cloudy black-gray broth, made from fermented freshwater crab and served with finely chopped fresh herbs.

Depending on personal preference, diners may add ground chili, lime or fermented anchovy sauce.

The noodle soup delivers a distinctive combination of pungent aroma, savory richness, gentle acidity, mild heat and natural sweetness that sets it apart from other Vietnamese noodle dishes.

A loyal following

W-quan-an-3.JPG.jpg
A bowl of bun cua thoi topped with fresh bamboo shoots, Gia Lai fermented pork sausage, Vietnamese pork sausage, crispy pork skin, a boiled egg and fried shallots.

The restaurant was opened in 2016 by sisters Thu Hang (born in 1987) and Thu Ha, both natives of Gia Lai.

Hang said the original motivation was simple: she wanted to enjoy the flavors of her childhood every day.

She also hoped to introduce the cuisine of Gia Lai to fellow residents from her hometown who were living and working in Ho Chi Minh City.

Today, the restaurant serves around eight regional specialties, including noodles with fermented anchovy sauce, rice paper rolls, grilled pork noodles, wheat-flour noodle soup, crab noodle soup, miniature savory pancakes with fermented eggplant sauce and Gia Lai's famous dry pho.

Among them, bun cua thoi remains the restaurant's signature dish and biggest attraction.

W-quan-an-4.JPG.jpg
The signature noodle soup is known for its dark broth and distinctive fermented aroma.

quan-an-5.jpg
In addition to bun cua thoi, the restaurant serves a variety of traditional Gia Lai dishes.
Photo: Courtesy of the interviewees.

"The soul of bun cua thoi is its broth, which is made from freshwater crab meat that has been fermented overnight until it develops its characteristic smell," Hang explained.

After being thoroughly cleaned, the freshwater crabs are ground into a paste and left to ferment overnight.

The fermented mixture, with its distinctive aroma, is then filtered to produce the dark gray liquid used to prepare the broth.

"The dish is only authentic when made with freshly ground freshwater crab. For the past 10 years, we've sourced our crabs exclusively from what was formerly Binh Dinh Province. The crabs are then sent to my family's home in Gia Lai, where they're cleaned, fermented using our traditional method and shipped to Ho Chi Minh City," she said.

quan-an-6.jpg
The small restaurant becomes especially crowded in the evening.
Photo: Courtesy of the interviewees.

When the restaurant first opened, support from fellow Gia Lai natives helped build a loyal customer base.

Word of mouth gradually introduced the unusual specialty to a wider audience, providing the business with a steady stream of diners.

Today, the restaurant is open daily from 11 a.m. to 9 p.m. and welcomes both local and international visitors.

The busiest hours are late afternoon and evening, when every seat is typically occupied and arriving customers often have to wait in line.

On an average day, the restaurant serves more than 10 kilograms of fresh rice noodles for bun cua thoi alone.

A bowl costs between VND27,000 and VND56,000 (US$1.03-$2.14).

"Bun cua thoi is definitely an acquired taste," Hang said.

"Some customers love it from the very first bite, while others need time to get used to its distinctive flavor. But most people who try it come back a second or third time and eventually become regulars. Many of our customers first visited us when they were single. Years later, they return with their spouses and children to share a dish they've loved for years.," she said.

The restaurant also welcomes many international visitors and overseas Vietnamese.

"Whenever they return to Vietnam or visit the country, many of them make a point of stopping by for another bowl of bun cua thoi. They often tell us it's difficult to find the same authentic flavor anywhere else," she added.

Ha Nguyen