VietNamNet Bridge – Vietnam’s new tourism symbol is a five-petal lotus with the message "Vietnam – Timeless Charm".

 Brand development has the utmost significant role in tourism promotion and marketing, requiring the involvement of different stakeholders across sectors.

 VietNamNet Bridge – A media campaign dubbed "Exciting Viet Nam", attended by numerous representatives from the diplomatic corps, international organisations and press agencies, was kicked-off at a press conference in Ha Noi on July 9.

French TV “France 3” on May 23 aired a long documentary introducing Vietnam’s natural beauty and the unique customs of different regions.

 VietNamNet Bridge – Almost 500 stalls by travel agencies from 25 countries and territories will be set up at the second Viet Nam International Travel Mart.

 VietNamNet Bridge – Joining Vietnamese to make local specialties and process popular cuisines of Vietnam is the way American chef Robert Danhi introduces Vietnamese food to Vietnamese and foreign tourists.

 VietNamNet Bridge – Julio Benedetti, a tourism consultant and blogger from Brazil, explained why tourists can play part in lifting standards of living.

In 2012, the number of foreign tourists to Vietnam reached over 6.8 million, with revenues of $ 6.61 billion. "Tourism in our country was born from the '60s, but since then we have not built a national tourism brand,” said Dr. Pham Trung Luong.