Local brands are drawing on traditional materials, craftsmanship and cultural stories to create fashion, furniture and consumer goods with a distinct Vietnamese identity. Their products bring cultural heritage into contemporary life.

Vietnam became the fastest-growing auto market among six major Southeast Asian economies in the first half of 2026, with sales up 31.1% as electric and hybrid vehicles gained ground.

Vietnam has established a significant position in global markets for wood, coffee and rubber.

Individual bank payment accounts held more than 1.22 quadrillion VND (46 billion USD) by the end of the second quarter of 2026, a decline of nearly 10% year-on-year, latest statistics from the State Bank of Vietnam (SBV) showed.

Vietnam’s shrimp exports reached 3.3 billion USD in the first eight months of 2026, up 12% year-on-year, with China continuing to be an important growth driver, while the US and EU remained under pressure.

A sharp rise in Vietnam’s fuel prices is pushing up production and transport costs, prompting calls for extended tax relief and targeted support for diesel to contain inflation.

Vietnamese pangasius is gaining traction in Japan, where competitive prices and reliable supplies have helped the fish enter professional distribution channels and a major sushi chain.

Recognising the important role of specialised chips, Vietnam has taken concrete steps to master this technology to integrate more deeply into the global supply chain.

Vietnam’s registered aircraft fleet has reached a record 258 planes, with domestic carriers continuing to add modern widebody jets as they expand international networks and prepare for future growth.

High costs, fragmented connectivity, heavy reliance on road transport and uneven business capacity remain major bottlenecks facing the logistics sector of Ho Chi Minh City.

Cheap production is losing its power as a competitive advantage for Vietnamese businesses, increasing pressure on them to invest in innovation, proprietary technology and stronger global brands.

More than 100 signature products from Vietnam and Laos will be showcased and sold directly at 93 Dinh Tien Hoang street in Hanoi from October 1-4 during the Vietnam-Laos Product Week.

The import value of meat and meat products hit 2.04 billion USD as of mid-September, of which pork products accounted for nearly 376 million USD, according to Vietnam Customs.

Bank lending is growing faster than deposits. With demand for capital expected to remain high toward the end of the year, banks will have to compete more aggressively to attract deposits.

The Asian Development Bank (ADB) has raised its 2026 growth forecast for Vietnam to 7.8% following stronger-than-expected economic performance in the first half of this year.

Hanoi and India held a high-tech innovation cooperation roundtable in New Delhi on September 24, drawing businesses, research institutes and universities to assess cross-border partnership opportunities.

Vegetable prices have risen sharply at traditional markets across HCMC after prolonged heavy rain flooded farms and disrupted supplies from major growing areas.

Tiny, colorful lanterns priced at just a few dollars are drawing shoppers to Ho Chi Minh City’s historic lantern district, blending Vietnamese Mid-Autumn traditions with modern LED lights.

Highlands Coffee founder David Thai is set to regain majority control of the Vietnamese coffee chain after Philippine food giant Jollibee agreed to sell an 11% stake for $88 million, reducing its holding to below 50%.

Mooncake sales on Shopee and TikTok Shop reached about $6.1 million in just one peak-season month in Vietnam, jumping more than 60% from a year earlier despite higher prices.