In a digital age of viral trends, Vietnam’s top officials urge creators to focus on values, not tactics.

YouTube, TikTok, Instagram and podcasts are producing Vietnam-focused content created by expatriates and travellers, racking up billions of views and reshaping global perceptions of the Southeast Asian nation.

The decision to "leave the city and return to the countryside" by the young man Mekong Delta has changed the lives of his whole family.

In 2025, for the first time, three well-known Vietnamese TV hosts – Hoang Linh, Tran Quang Minh, and Van Hugo – were all fined for spreading false advertising.

The recent Kera candy trial has prompted the Ho Chi Minh City People’s Court to recommend sweeping changes to the regulation of functional food products and online marketing practices.

In recent months, police have prosecuted and detained several well-known figures involved in criminal activities, seizing and freezing their vast assets.

Police detained Doan Quoc Viet for using TikTok to spread hate speech and insult communities, drawing strong backlash.

Ngan 98 under investigation for counterfeit food production; assets seized during house raid.

Recent product scandals show how regulatory agencies are reacting after public outcry, not proactively protecting consumers.

Police seized evidence from Ngan 98’s home and summoned Luong Bang Quang in a high-profile supplement fraud case.

The arrest of Ngan 98 highlights a troubling trend of influencers exploiting followers for illicit gain.

Vietnamese DJ and internet celebrity Vo Thi Ngoc Ngan (Ngan 98) faces serious charges after selling fake weight-loss products with banned substances.

On October 13, the Ho Chi Minh City Police Department announced the arrest and prosecution of Vo Thi Ngoc Ngan (Ngan 98), also known as a social media influencer, for producing and trading counterfeit dietary supplements.

Police in Dien Bien province have conducted a search of the home of 39-year-old Nguyen Manh Tuan, a social media user known for organizing charity campaigns, following allegations of misusing donations.

The father of Miss Grand International 2021 Nguyen Thuc Thuy Tien has paid $126,000 to help compensate for her involvement in a candy advertising fraud case.

According to Major General Le Xuan Minh, KOLs have become a distinctive force in shaping societal perceptions, leading trends, fostering creativity, and promoting Vietnam’s cultural values globally.

A national conference redefines the social responsibility of influencers in shaping Vietnam's digital future.

As the country undergoes a critical transformation, the KOLs are a source of momentum accompanying the Party, the State, and the people in building a sustainable digital economy, culture, and society rich in national identity.

Speaking about the proposed stricter penalties for KOLs who engage in false advertising, the watchdog agency confirmed that the claims of milk increasing height by 3-6cm in 3-5 months are false.