It’s more than just a season of bloom. In Moc Chau, the soft white of plum flowers is woven into daily life, memory, and the breath of ethnic highland communities. It lingers, softly but deeply, in the hearts of those who pass through.

Possessing unique natural landscapes along with a rich culture of Northwest ethnic groups, Son La province is rising strongly on the tourism map, with impressive growth in both visitor numbers and revenue.

A bold decision to say no to drugs changed everything. Now, Hua Tat is a rising star in Vietnam’s tourism map.

Held in Son La each spring, Dong Sua blends sacred rituals with folk games and local culture.

Ban Tham Cave in Son La is the only mountain tunnel road in Northwest Vietnam, offering a thrilling off-road experience through a dark, rocky passage. A must-visit for adventure seekers!