In a quiet corner of Ninh Binh, far from the better-known tiled bridges of Phat Diem or the bustle of local markets, a modest structure spans a narrow canal, almost unnoticed by outsiders.

Vietnam’s tourism sector continues to show resilience and a shift toward more sustainable growth, supported by steady demand and evolving travel preferences.

A centuries-old Tay hamlet in Tuyen Quang preserves traditional homes, culture and daily life, earning its reputation as a “living museum.”

Vietnam is increasingly emerging as a preferred destination for Philippine travellers, welcoming over 482,000 arrivals in 2025, as ASEAN visa exemption policies provide favourable conditions.

The central city of Hue is stepping up efforts to position itself among Vietnam’s leading green tourism destinations, moving towards a net-zero tourism model with balanced emissions.

Vietnamese travellers are among Asia’s most passionate culinary explorers, ranking second in the region for choosing destinations based on food experiences, according to new findings from digital travel platform Agoda.

A traveler from Thanh Hoa has shared her surprise after enjoying a full seven-dish meal in Hue for just VND45,000 (US$1.80), drawing widespread attention online.

During a two-day, one-night trip, a Hanoi-based traveler combined visits to well-known attractions with a culinary journey through Lang Son’s distinctive local dishes, from roast duck to herbal rice cakes.

A 12-minute feature on Son Doong cave - the largest natural cave in the world - has been broadcast on 60 Minutes, creating a powerful global media effect and introducing Vietnam’s extraordinary natural heritage to millions of viewers.

Thực đơn chỉ có 2 món nhưng quán xôi được mẹ chồng truyền lại cho chị Yến vẫn thu hút, giữ chân đông đảo thực khách TPHCM suốt gần nửa thế kỷ.

Vietnam’s tourism market is being reshaped as rising costs and cautious spending push travellers toward shorter, more flexible, and experience-led trips.

The Visit Vietnam Year 2026 under the theme “Gia Lai – Where the great forests meet the blue sea” officially kicked off in Gia Lai province on March 28 evening.

Nestled at the confluence of the Van and Day rivers, Nui Non Nuoc - also known by its ancient name Duc Thuy Son - rises modestly yet carries a remarkable cultural weight.

Gia Lai is standing at a pivotal moment as it seeks to accelerate tourism growth, supported by improving aviation infrastructure, expanding international flight routes and a renewed focus on local cultural identity.

Tourism boat operators in Ha Long Bay are grappling with mounting financial pressure as fuel prices climb sharply while visitor numbers remain subdued outside the peak season.

The Hue Monuments Conservation Centre announced on March 26 that residents and visitors to Hue imperial city can enjoy free nighttime entry from April 25–28 as part of the “Mystical Imperial Palace” programme.

The central city of Hue has recorded strong tourism growth in both visitor numbers and revenue in the first three months of 2026, raising expectations for continued expansion in the coming period.

The Hue–Da Nang route is positioned not merely as transportation but as a cultural journey along one of central Vietnam’s most scenic corridors.

Bai Tu Long Bay in the northern province of Quang Ninh has been named in the list of “7 Wonders of Southeast Asia for 2026” by Condé Nast Traveller.

Da Nang’s Department of Culture, Sports and Tourism on March 24 unveiled the city’s 2026 tourism stimulus programme under the message “Da Nang – Touching the Original,” alongside a MICE promotion initiative.