travel trends

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VN travellers prioritise value, authentic experiences for April 30 holiday

Vietnamese travellers are increasingly prioritising budget optimisation and authentic travel experiences for the upcoming April 30–May 1 holiday, with demand rising for flexible travel packages and personalised itineraries.

Travel trends shift as Vietnamese tourists spend more on experiences

Vietnamese travellers are reshaping how they approach the 30 April - 1 May holiday, favouring shorter trips closer to home while spending more generously on high-quality, personalised experiences.

HCM City couple saves for 7 years to backpack through 14 countries

Initially planning a 6-month overland journey, Pham Kien, 36, a native of HCMC, and his wife Nguyen Thi Nhu Ngoc, 36, originally from Lam Dong, have been on the road for nine months.

VN travellers increasingly favour sustainable stays, community-based tourism

Vietnamese travellers are placing growing emphasis on sustainable accommodation and tourism that benefits local communities, with 43% saying they want more eco-friendly lodging options to better plan their trips, according to a recent survey.

Tet 2026: Longer holiday, wider horizons for Vietnamese explorers

Vietnamese consumers are demonstrating greater purposefulness, whether seeking cooler domestic escapes like Da Lat or showing rising curiosity toward international options like India and Japan, to make the most of their limited holiday time.

Why so many Vietnamese choose China for Tet travel - despite the crowds

Even with jam-packed trains and long queues, China’s festive winter charm keeps drawing Vietnamese tourists back year after year.

Khanh Hoa tourism soars post-Covid-19, thanks to innovative thinking

After the unprecedented shock of Covid-19, Khanh Hoa tourism has grown strongly, far surpassing the pre-pandemic period. Behind this acceleration is a fundamental shift in development thinking, execution methods, and long-term vision.

Phu Quoc tops New Year’ Day choice as Vietnamese travelers seek short trips

As New Year's Day 2026 only grants employees a 1-day break (Thursday), many people tend to combine it with annual leave and the weekend to take a long trip with relatives and family.

Vietnamese traveler’s rugged Mongolian autumn adventure

A 14-day journey across Mongolia turned out to be the most challenging trip yet for 32-year-old Do An Ninh from Hanoi. But the overwhelming landscapes made every hardship worthwhile.

Traveling solo, slow, and strong: A Vietnamese woman’s global journey

After early retirement, she took the road less traveled - 80 times across six continents.

Hanoi family makes cross-country trip after five years of saving money

Nguyen Thi Thuy, 38, from Thanh Tri, and her family have just returned home after a 53-day journey across Vietnam.

Young woman quits job to ‘heal’ while living as digital nomad in Central Vietnam

The relentless pace of city life made Van feel like a "bird trapped in a cage," with her physical and mental health declining. After over a year of preparation, she chose to live nomadically along the central region.

Vietnamese travellers increase usage of AI in their travel plans

Up to 99% of Vietnamese consumers express excitement about AI, 86% are familiar with the technology, and 99% want to use AI in their future travel plans, according to the Global AI Sentiment Report by Booking.com.

Vietnamese travelers favor Bangkok, Singapore, Seoul for September 2 getaway

Bangkok, Singapore, and Seoul top Vietnamese travelers’ searches for the upcoming National Day holiday.

Retired Vietnamese travelers prioritize adventure over inheritance

No longer focused solely on saving for future generations, many retired Vietnamese are choosing to invest their wealth in experiences. A growing number of Baby Boomers are embracing travel as a way to fully enjoy their later years.

No textbooks, just the road: Boy and mom ride 1,000km across Vietnam

A Hanoi teacher and her 12-year-old son embarked on a transformative two-month journey, cycling from the Mekong Delta to Hue.

Vietnamese travelers embrace global adventures

Vietnamese outbound tourism surges with 4 million travelers in early 2025.

TV show keeps going viral on social media, inspires young to travel

The show's popularity is continuously going viral on social media in Vietnam, with a record of over 13 million views on YouTube after its first five episodes.

Young HCM City man camps by the sea and in forests in tent-bed combo

Manh Hung, 24, from HCM City, who has been passionate about camping for three years, owns an impressive collection of items for his trips to "escape the city and return to nature".

Central VN - Highlands tourism: moving beyond symbolic agreements

To effectively develop tourism in the Central Coast and Central Highlands areas, flexible coordination with clear responsibilities is needed.