The search for destinations in Vietnam has increased sharply after a new visa policy was approved by the National Assembly (NA), according to Agoda, a digital travel platform.

The Ministry of Culture, Sports and Tourism has launched a project to promote the advantages of nighttime tourism by 2025.

Travel website Iwandered has suggested an itinerary to explore Hanoi and neighbouring localities in which tourists can sample excellent food, discover fascinating history, or enjoy the pulsating and distinctively Vietnamese energy.

Royal Caribbean’s Anthem of the Seas is set to sail to Vietnam, including a stop off at Nha Trang city, central Vietnam, in late 2024, according to information given by the world’s leading cruise magazine Cruise Industry News.

VNAT deputy head Ha Van Sieu stressed that international tourism is expected to grow sharply from now till the end of this year, mainly thanks to relaxed visa and immigration policies.

"Because Vietnam is an emerging tourist destination and doesn’t yet have the same huge footfall that many other Southeast Asian countries experience, much of its natural beauty is still incredibly well preserved," it reported.

According to data released by the Vietnam National Administration of Tourism, the number of international tourists to the nation in July stood at the highest level since the country reopened its border to foreigners after the COVID-19 pandemic.

Nguyen Tat Thang from the Vietnam Academy of Agriculture said Vietnam has great potential to develop agrotourism. Its northern mountainous provinces, Red River Delta, Central Highlands and Mekong Delta all have specific characteristics.

In addition to focusing on traditional, high-spending tourists, Vietnam tourism is constantly hunting for new customers and improving the service quality.

A series of homestays and farmstays have sprung up like mushrooms in many provinces and cities in recent years due to the increasing demand from domestic and foreign tourists.

A smart camera and a data storage system has been debuted in the Old Quarter of Hoi An to create better management for public security and early warnings of natural disasters during the flood season.

Channel NewsAsia has picked 10 cooling getaways in Asia to escape the intense heat, with three Vietnamese destinations - Sa Pa in Lao Cai province, Da Lat in Lam Dong province, and Ba Na Hills in Da Nang – featured on the list.

The Statistical Yearbook 2022 which has been released by the General Statistics Office (GSO) found that the average spending of foreign travelers to Vietnam increased slightly.

Vietnamese destinations have continually been honoured by the foreign media recently, helping popularise the country as a beautiful, hospitable, and attractive destination for international visitors.

With many international singers choosing Vietnam as a destination of their world tours recently, musical tourism is expected to develop and help the country attract travellers who are ready to spend big.

The My Son World Cultural Heritage Management Board launched a digital product titled "Multi-language voiceover - Audio Guide" on July 19 to provide visitors with information about the My Son relic site.

Large tourism centers in Vietnam have piloted plans to develop a night-time economy, but they have only focused on food and, at times, entertainment services. Vietnam still lacks attractive evening products for foreign travelers.

The Vietnamese tourism industry is seeking to attract and retain foreign visitors ahead in the second half of the year and beyond, particularly amid the spending of holidaymakers remaining modest.

India is seen as a potential market for Vietnam’s tourism, and the country will strengthen promotion activities to lure more holiday-makers from the South Asian market.

The Ministry of Culture, Sports and Tourism has launched a project to promote the advantages of night services to diversify Vietnam’s tourism products, making them typical, sustainable, high-quality and higher value-added.