The global tourism market is set to fully recover from the COVID-19 pandemic in 2024, and Vietnam will not stand out from this trend, insiders have said.

A sudden surge in the number of overseas Vietnamese booking domestic tours and the recovery of international arrivals right since the start of 2024 are among positive signs promising a breakthrough year for the tourism industry.

Hanoi’s tourism has recovered strongly after the Covid-19 pandemic, with the hotel room occupancy and hotel room rates on the rise, according to Savills Vietnam.

Vietnam's tourism industry has set a target to welcome 17-18 million foreign visitors in 2024, approaching the pre-pandemic record in 2019 when COVID-19 had yet to disrupt global travel.

The tourism industry in 2024 has seen positive signals as ocean liners have bustled at ports for the past 10 days, bringing tens of thousands of foreign visitors to Vietnam.

Many key destinations such as Phu Quoc, Tay Ninh, and Da Nang have welcomed the vibrant 2024 New Year season, despite previous challenges.

When UNESCO’s Director General Audrey Azouley visited in Vietnam, she posted seven statuses on her X page about Vietnam which received many likes and retweets. This is one of the quickest ways to popularize Vietnam.

The search volume for Vietnam's tourism via Google's market trend tracking tool grew 75% in 2023, ranking 6th in the world, according to the Vietnam National Authority of Tourism (VNAT).

The Vietnamese tourism industry anticipates a strong breakthrough year with the global tourism market set to make a complete recovery by the end of 2024.

There were more than 3.2 million people traveling within the country during the three-day New Year holiday, an increase of 6.6% over the same period last year, according to a Vietnam National Authority of Tourism report.

The community’s participation in tourism development not only helps maintain long-term economic contributions, but also ensures the necessary support for and supervision over tourism activities.

The Opening Ceremony of The National Tourism Year 2024 will take place together with the Ban Flower Festival in March 2024 in Điện Biên Phủ City

The tourism and aviation industries expect a significant increase in travel during the Lunar New Year (Tet) and an uptick in tourist spending.

Vietnam welcomed 12.6 million international arrivals in 2023, with the Republic of Korea (RoK) and China being the largest source markets, according to the Vietnam National Authority of Tourism (VNAT).

The total tourism revenue in 2024 is expected to reach VND840 trillion (US$34.6 billion).

The 12.6 million figure is still only 70 per cent of the figure in 2019, right before COVID-19 and the halt of international tourism

Convenient tourist visa, abundant attractions, low cost of living, and a friendly atmosphere are among the reasons that help Vietnam become an ideal destination for digital nomads, according to Travel Off Path.

Vietnam served nearly 1.4 million international tourists in December, a record high figure on a monthly basis this year, according to the General Statistics Office (GSO) in a report released on December 29.

Vietnam is expected to welcome the world’s most technologically advanced five-star cruise ships in late 2023 and in January 2024.

2023 is a successful year for tourism sector with a large number of visitors and enhanced reputation in the world arena, according to insiders.