From rough, gnarly agarwood logs, artisans in Van Thang (Khanh Hoa) patiently carve the wood, preserving the precious resin inside, to craft bracelets and decorative pieces, valued from several hundred thousand to millions of VND.

Administrative boundaries may have changed after the reorganization of villages and hamlets, but the "village soul" of the Central Highlands has been preserved by the people through culture, memories, and community bonds.

For generations, the flute of the Bru Van Kieu people has carried both music and spiritual meaning. Village elder Ho Ai is ensuring the tradition continues by passing it on to younger generations.

In a remote mountain village, a husband and wife have spent decades ensuring the Ca Dong community's songs, dances and craftsmanship continue to inspire younger generations.

At the age of 83, Meritorious Artist Ho Van Dinh still silently preserves the distinct cultural values of the Ca Dong people. His eyes still gleam with passion whenever he mentions village festivals or the gongs ringing across the vast forests.

For generations, the K'toang drum of Vietnam's Cham H'roi community was played only by men. Nguyen Thi Ngoc Huong changed that tradition and is now inspiring young women to preserve the art.

High in Vietnam's northern mountains, an elderly artisan continues to transform plain hemp cloth into works of cultural heritage using a centuries-old beeswax technique.

Amid the Truong Son mountains, artisan Ho Van Vat, better known as Pa Hoi, spends decades tuning traditional lutes and panpipes.

Deep in the mountains of central Vietnam, an elderly artisan is dedicating his life to ensuring that future generations do not forget their cultural roots.

A young woman in Lam Dong transforms dry leaves into delicate embroidery pieces, turning a chance discovery into a source of income.

For more than 50 years, Ama H’Loan has quietly preserved the cultural soul of his village, holding together traditions at risk of fading amid modern change.

In a quiet workshop by the Thu Bon River, one artisan preserves not just woodcraft, but the soul of a centuries-old tradition.

A young artisan from Ninh Binh recreates traditional northern Vietnamese houses in detailed miniature models.

Amid the rush of Lunar New Year (Tet) shopping, a small stall in Tan Dinh Market echoes with steady hammering, where a veteran artisan preserves a timeless craft.

In Quang Ninh province, sculptor Nguyen Tuan Quyet has transformed blocks of raw coal into stunning horse statues just in time for Tet (Lunar New Year) 2026.

Once a wandering artist across Vietnam's Mekong Delta, Doan Viet Tien has turned his unique glass painting method into a world-record legacy.

Ro Cham Tih, a master of Gia Rai music, shares the sound of the highlands through hand-crafted bamboo instruments on global stages.

With the Lunar New Year just a month away, dozens of horse-themed lacquer artworks by artisan Nguyen Tan Phat - some priced at several thousand dollars - are being snapped up by collectors for Tet displays and interior decoration.

To welcome the Year of the Horse (2026), artist Bui Van Quan from Bac Ninh is completing a striking set of giant horse mascots at his Happy Garden - each carrying a message of joy, love, and shared hope for the new year.