Skilled in wood carving, building traditional Guol houses and mastering traditional musical instruments, Co Tu village elder A Lang Doi in Da Nang has dedicated decades to sharing Co Tu’s heritage with tourists.

Having learned to make bamboo baskets at the age of 13-14, 56-year-old Huynh Thi Tam has spent years searching for someone to carry on the traditional craft as she watches it fade away and younger generations turn their backs on it.

At 72, Ho Van Giac of Da Nang continues to weave traditional baskets, play musical instruments and perform Ca Dong rituals, passing down generations of cultural knowledge to young people determined to keep their heritage alive.

At 84, Hoih Plat still spends months weaving a single rattan tray in Vietnam’s Da Nang. Orders keep coming, but his greatest concern is finding someone to carry on the Co Tu craft.

As Vietnam’s Mid-Autumn Festival approaches, artisans in Thai Nguyen are working steadily on handmade lion heads. From bending rattan frames and layering paper to painting the eyes, each step helps preserve a traditional craft.

Having once worked as a general assistant in his brother-in-law's art studio, Do Viet Duong decided to conduct hundreds of experiments to transform humble lotus leaves into artworks, pioneering a new application for a native Vietnamese material.

In Vietnam’s mountainous A Luoi region, a young Ta Oi man is teaching himself to make traditional instruments and taking their fading sounds online in hopes of keeping his community’s heritage alive.

For 16 years, Vietnamese artisan Nguyen Cong Dat has searched hundreds of pagodas for traces of his village’s woodblock masters, while fighting to keep their centuries-old Buddhist printing craft alive.

For 26 years, 93-year-old Khmer man Mai Huyen has poured his time, savings and faith into a 20-meter tower in southern Vietnam, filling it with thousands of Buddhist statues, many made by his own hands.

A young couple in southern Vietnam are turning bamboo chopsticks, cardboard and discarded beer cans into remarkably lifelike miniature homes, recreating childhood memories for customers at home and abroad while earning nearly $19,000 a year.

At first glance, they look like ceramic flower vases or miniature villages. Look closer, and these intricate works of Vietnamese art turn out to be mooncakes.

In the highland village of Chung Pa A in Tuyen Quang Province, the sound of the khen played by Meritorious Artisan Vang Cha Thao resonates far beyond festivals. It has become a symbol of cultural preservation and community transformation.

From rough, gnarly agarwood logs, artisans in Van Thang (Khanh Hoa) patiently carve the wood, preserving the precious resin inside, to craft bracelets and decorative pieces, valued from several hundred thousand to millions of VND.

Administrative boundaries may have changed after the reorganization of villages and hamlets, but the "village soul" of the Central Highlands has been preserved by the people through culture, memories, and community bonds.

For generations, the flute of the Bru Van Kieu people has carried both music and spiritual meaning. Village elder Ho Ai is ensuring the tradition continues by passing it on to younger generations.

In a remote mountain village, a husband and wife have spent decades ensuring the Ca Dong community's songs, dances and craftsmanship continue to inspire younger generations.

At the age of 83, Meritorious Artist Ho Van Dinh still silently preserves the distinct cultural values of the Ca Dong people. His eyes still gleam with passion whenever he mentions village festivals or the gongs ringing across the vast forests.

For generations, the K'toang drum of Vietnam's Cham H'roi community was played only by men. Nguyen Thi Ngoc Huong changed that tradition and is now inspiring young women to preserve the art.

High in Vietnam's northern mountains, an elderly artisan continues to transform plain hemp cloth into works of cultural heritage using a centuries-old beeswax technique.