Mobiistar, Vsmart and Bphone in recent years have been trying to enter the world market, but their stories and results have varied.

After a lot of failed efforts, Vietnam’s smartphone products now have a great opportunity to return to the market.

Vietnamese consumers have bought made-in-Vietnam fashion products and other goods but few technology products have been popular until the appearance of V-smartphones.

With the agreement announced on May 4, Vsmart has become the second brand of Vingroup cooperating with a leading Italian industrial designer.

Analysts began issuing warnings about the saturation of the mobile phone market several years ago. However, mobile phone distributors are still thriving.

The Ministry of Information and Communications (MIC) on March 2 announced a program on popularizing smartphones to 100 percent of the population.

Analysts believe that an agreement between Viettel, a mobile network operator, and Vsmart, a mobile phone manufacturer, could drive Chinese smartphones into a corner.

For the first time since launching in the market, Vsmart has surpassed Apple in retail revenue.

With reasonable selling prices and Vietnamese brand, Vsmart’s products are capable of dislodging Chinese brands from the Vietnamese market.

As the habit of Vietnamese smartphone users has changed, mobile network operators in Vietnam can now cooperate with Vsmart to provide smartphones at low prices with associated service packages.

A series of new brands have appeared which have created a busy TV market again after a period of quiet.

While Mobiistar products have disappeared from large distribution chains, Vsmart Live have been selling like hot cakes, though both are Vietnamese brands.

Images of Vsmart smart home devices went viral after Vingroup announced that it would begin manufacturing smart TVs, air-conditioning, and smart fridges.

Four smartphones produced by VinSmart, a subsidiary of Vietnamese property and retail conglomerate Vingroup, have officially hit stores in Russia.

A representative of Vsmart said the manufacturer will design smartphones and increase the locally made content in products to 60 percent by 2020.

VietNamNet Bridge - 2018 was an eventful year for Vietnam’s mobile phone manufacturing industry. 

VietNamNet Bridge - Nguyen Tu Quang, CEO of BKAV, the manufacturer of BPhone, said making phones is like making pho (a traditional dish of Vietnam). 

The decision of Vingroup to jump into the smartphone market, which is entering its most difficult period, has surprised many people. Technology experts believe that making smartphones is not Vingroup’s long-term goal.