Experts say advertising on social networks is a double-edged sword. If businesses go the wrong way, they will destroy their brands.

The procedures on treating artists and Key Opinion Leaders (KOL) who violate the law will be issued in October.

The Ministry of Information and Communication and the Ministry of Culture, Sports and Tourism will coordinate to issue a process to handle celebrities and Key Opinion Leaders (KOLs) who violate cyber space regulations.

Harmful content has featured on TikTok since last year, negatively affecting Vietnamese children, Lê Quang Tự Do, head of the ministry’s Authority of Broadcasting and Electronic Information said.