Packed with beautiful characters, polished settings, breakneck plots and increasingly outrageous twists, AI-generated short dramas are drawing millions of viewers into an entertainment format many find difficult to stop watching.

Vietnam needs to both curb harmful online content and promote positive material as addictive, low-quality AI-generated short videos proliferate across social media, a senior media regulator says.

Short-drama apps are filling Vietnam’s App Store and Google Play rankings, drawing viewers into stories monetized through ads, virtual coins and subscriptions that can cost hundreds of dollars over time.

Vietnam’s Cinema Department has called on organizations, businesses and individuals to urgently review how they distribute films online, particularly content described as “short films.”

After school hours, a Hanoi male student immerses himself in short videos on social media. The boy keeps his phone glued to his side, from home to school, watching day and night.

Tragic student suicides following online harassment and leaked photos have demonstrated the devastating consequences of personal data falling into malicious hands.

Ho Chi Minh City authorities have warned celebrities and online influencers to take greater responsibility for the products they promote, saying false claims or exaggerated benefits in online advertising will face strict penalties.

A proposal requiring people who manage social media accounts with a combined following of at least one million to submit their contact information in writing to state authorities is drawing considerable attention.

The greatest significance of Directive 30 lies not merely in combating fraud, but in safeguarding a secure transactional environment so citizens, businesses, and investors can maintain trust in the digital realm.

HCM City plans to establish three media accounts in every commune, ward and special zone, focusing on government-resident engagement, culture and society, and the economy, with the accounts to be operated by local content creators.

Vietnam has many communities passionate about its culture.

Vietnam has introduced fines of up to $767 for livestreaming content or behavior deemed inconsistent with cultural standards and social ethics under a new cybersecurity decree.

Information pollution and distorted cultural perceptions, particularly among young people, and the stifling of creativity are among the risks posed by the flood of Chinese AI-generated short dramas on social media in Vietnam.

Vietnam is imposing tougher penalties on organizations and individuals that publicly disclose someone else’s personal data without consent, including information shared in online “call-out” posts.

The greatest significance of Directive 30 goes beyond fighting scams. It is about preserving a safe environment for transactions so that people, businesses and investors can continue to place their trust in the digital space.

Information pollution, distorted cultural perceptions among young people and pressure on genuine creativity are among the concerns raised as Chinese AI-generated short dramas spread rapidly across social media platforms in Vietnam.

Young Vietnamese describe sleepless nights and fading concentration as short-video habits spiral, while experts warn AI-generated content could make the addictive cycle even harder to break.

Vietnam’s Ministry of Public Security is proposing fines of up to 5% of total revenue for serious violations involving the protection of important and core data.

Vietnam is considering requiring social media and online gaming accounts to be verified through authenticated phone numbers or personal identification numbers.