Hue, often called a “living museum” of Vietnamese culture, is facing the challenge of having plenty of tourism products but not enough charm to draw visitors.

Hoanh Son communal house in Nghe An, famed for its intricate carvings, has been restored, preserving a national architectural treasure.

What began as curiosity became a turning point, helping a young ethnic minority woman build a business and empower others.

A rare mushroom in Phu Quoc appears only after early rains, lasting just weeks before vanishing, making it a prized seasonal delicacy.

Vietnam has been named among the world’s 28 most beautiful countries by Condé Nast Traveler, reinforcing its growing appeal as a premier destination for nature lovers and outdoor enthusiasts.

After years of planning and saving, a couple from Ho Chi Minh City set off on a life-changing overland journey that has now stretched to nine months.

A tourism promotion conference for the Mekong Delta was held in Malaysia’s capital, Kuala Lumpur, on March 18, aiming to introduce the region’s potential, cultural space, and tourism offerings to international friends.

Vietnamese travellers are placing growing emphasis on sustainable accommodation and tourism that benefits local communities, with 43% saying they want more eco-friendly lodging options to better plan their trips, according to a recent survey.

Positive signals from the 49th World Travel Fair in Paris show Vietnam is on the right track in promoting itself as an attractive, safe and culturally rich global destination.

Rivers and canals that once served the Nguyen Dynasty’s imperial court have now been transformed into unique experiential spaces at the heart of Hue, a heritage city that is popular among domestic and foreign visitors.

DIFF 2025 attracted more than 1.88 million visitors, up 26% compared with DIFF 2024, including nearly 770,000 international arrivals.

Vietnam welcomed more than 2.2 million international visitors in February, marking the third consecutive month that the number of tourist arrivals exceeded 2 million, following 2.45 million in January and 2.02 million in December 2025.

With about three quarters of its land covered by hills and mountains and rich natural landscapes, Vietnam has strong potential for nature-based tourism such as trekking, trail running and cultural experiences.

Vietnam is emerging as a destination attracting strong interest from French travel companies and visitors at the ongoing World Tourism Fair in Paris.

Ho Chi Minh City has officially begun operating regular helicopter sightseeing services from March 11, introducing a new tourism product aimed at both domestic and international visitors.

Many Hanoi-based travel agencies, including Vietravel, Hanoitourist, Saigontourist and Vietfoot Travel, have temporarily suspended or adjusted itineraries to destinations in the Middle East to ensure traveller safety.

A popular American YouTuber sampled bamboo rat dishes in Hanoi and praised the unusual delicacy as the best rodent meat he has ever eaten.

Ho Chi Minh City’s tourism sector is entering a phase of strong growth, with performance improving year after year, and new tourism products are being developed to enhance visitor experiences and attract more international travellers.

Green growth, circular economy, and low-carbon economy are identified as cross-cutting orientations designed to drive deep structural economic reform; boost productivity, quality, efficiency, and national competitiveness.