As global tourism shifts toward data-driven competition, Vietnam accelerates AI adoption to enhance growth, efficiency, and sustainability.

A vast field of water hyacinths in full bloom on the outskirts of Hanoi has recently become a magnet for visitors, with its striking purple hues spreading across the rural landscape.

A giant bronze cauldron weighing nearly 10 tons, crafted by hundreds of artisans, stands at the sacred Kinh Thien Altar as a tribute to Nguyen Minh Khong, revered as the founding figure of Vietnam’s bronze casting tradition.

Despite global tourism headwinds linked to geopolitical conflicts, transport disruptions and surging travel expenses, Vietnam’s tourism sector has sustained strong growth, underscoring the destination’s resilience and rising international profile.

Tourism in Ho Chi Minh City is not only expanding in scale but also shifting strongly toward improving visitor experience, strengthening connectivity and enhancing its spillover effects.

During a recent culinary exploration in Ha Noi, Matthew, an American traveler, stopped by a well-known eatery in Hoang Liet ward to try a dish he had never encountered before: bun ca cay.

The Vietnam International Travel Mart (VITM) is drawing large crowds as visitors flock to take advantage of a wave of deep travel promotions.

In highland villages, residents have not had to abandon their fields to develop tourism, instead, they have introduced their daily rhythms, livelihoods, and indigenous culture.

Initially planning a 6-month overland journey, Pham Kien, 36, a native of HCMC, and his wife Nguyen Thi Nhu Ngoc, 36, originally from Lam Dong, have been on the road for nine months.

Located about 200km from Ho Chi Minh City, Mui Ne has emerged as one of the world’s most talked-about travel destinations for 2026, thanks to its striking landscapes and diverse range of experiences.

Vietnam’s tourism sector has set an ambitious target of welcoming between 45-50 million international visitors by 2030, under an adjusted national tourism development plan for the 2021–2030 period with a vision to 2045.

Ha Long Carnival 2026 is scheduled for April 25 to May 3, featuring 14 major cultural, sports and tourism events as Quang Ninh province looks to attract about 1.3 million visitors.

With its rich natural assets and clearly defined policy direction, Vietnam is steadily asserting itself as one of the region’s foremost eco-tourism destinations, striking a balance between economic growth and environmental preservation.

Vietnam Railways (VNR) is pulling out all the stops, with new upgrades and extra trains to cash in on the massive holiday travel flux during the Hung Kings Commemoration Day and the April 30–May 1 break.

Vietnam welcomed 6.76 million international visitors in the first quarter of 2026, marking an increase of more than 12% compared to the same period last year and setting a new record for the first quarter.

A small island in Ly Son surprises visitors with pristine beauty and a slower, simpler way of life.

The northern province of Quang Ninh is turning massive concerts into its hottest new tourist magnets, as part of a big push to follow the Politburo’s Resolution 80 on Vietnamese cultural development.

The National Tourism Year 2026 opening and mega concert are drawing massive attention across digital platforms.

Having no prior knowledge of English, Sung Thi Dinh never thought a foreign language could change her life. After just a few years, she has built her own business and created jobs for many people in her village.

A British-Canadian couple planned a one-year stay in Vietnam but chose to remain after discovering a life filled with joy and connection.