On April 24, images of South Korea’s President Lee Jae Myung and First Lady Kim Hye Kyung enjoying pho at a modest eatery on Dinh Liet Street, Hoan Kiem Ward, Hanoi, quickly went viral across Vietnamese and Korean social media.

Leaving HCMC, where she had a well-paid tutoring job and once hoped to build a long life, Tran Thi Kim Thi returned to her hometown on Binh Hung Island, Khanh Hoa, to “find herself again” three years ago.

Beyond its striking flavor and satisfying crunch, the dish also surprised the Western guest with its price - just VND18,000 per plate (US$0.70).

Phu Tho welcomed nearly 6.5 million visitors during the 2026 Hung Kings Commemoration Day and the Hung Kings Temple Festival, representing a year-on-year 12%.

In the first four months of this year, Hanoi welcomed an estimated 12.14 million visitors, up 20.9% year-on-year, generating total revenue of more than 50.8 trillion VND (1.93 billion USD), an increase of 22.8%.

A tourism promotion programme introducing the cultural and travel potential of the Xinjiang Uyghur Autonomous Region was held in Hanoi on April 27, aiming to further strengthen tourism cooperation between Vietnam and China.

As part of a four-week journey across Vietnam, a visit to a fairytale-like miniature village in Lam Dong became one of the most unforgettable experiences for a young British traveler.

A scenic escape just 60km from Hanoi, Ba Vi National Park offers breathtaking cloud views, fresh air, and easy access for weekend travelers.

For a deeply personal reason, a young man working as a marketing director in Ho Chi Minh City chose to leave behind a well-paid job and reopen his mother’s long-closed com tam stall.

The remains of Dong Duong Monastery continue to reveal the grandeur of a once-influential Buddhist hub.

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Beyond familiar destinations such as Singapore and Thailand, Vietnamese citizens in 2026 can now access more than 50 countries and territories that either waive visa requirements or allow visas to be issued upon arrival.

From a dilapidated shelter, a centuries-old temple has been brought back to life through community effort and a unique construction approach.

After six months of renovation, a 1,400-square-meter bomb shelter beneath the Ho Chi Minh City Museum in Sai Gon ward, Ho Chi Minh City, has reopened to visitors, with additional rooms and exhibits introduced.

Benefiting from improved transport connectivity, Sa Pa continues to rank among northern Vietnam’s most attractive holiday destinations.

Vietnamese travellers are increasingly looking for journeys that reflect their personal identity. Road trips offer exactly that: the freedom to set one’s own pace, choose spontaneous detours, and fully control travel experiences.

Hanoi has introduced a range of new tourism products and destinations aimed at promoting sustainable travel and enriching visitor experiences, according to the municipal Department of Tourism.​

An early butterfly bloom and towering wild taro plants have turned Cuc Phuong into a trending destination, attracting waves of visitors eager for photos and nature.

As the 30 April - 1 May holiday approaches, many popular tourist destinations are expected to be overcrowded. For those seeking a quieter journey, several lesser-known locations in northern Vietnam offer both scenic beauty and a sense of calm.

Vietnam has, for the first time, introduced a national standard for adventure tourism, outlining requirements for hiking and trekking activities, with a strong focus on the safety of participants, group leaders and support staff.