HCM City aims to become a leading tourism, trade and services hub in Southeast Asia through a blend of modern urban experiences, rich cultural heritage and diverse natural attractions.

Phu Tho is combining social media, AI and community participation to transform online attention into sustainable tourism growth.

Just as the summer vacation began, Ha Phuong and her son embarked on a special journey, walking from Hanoi to Hue.

More than just a historic route, the Pavi Stone Road is regarded as one of Lai Chau Province's most valuable cultural and landscape treasures.

A chance encounter between a South Korean content creator and a Vietnamese fruit seller fluent in Korean has captivated millions online, highlighting the unexpected cultural connections found on the streets of Ho Chi Minh City.

A retired member of Vietnam's Thai ethnic community has transformed his family's traditional stilt house into a thriving homestay, creating jobs while preserving local culture in a northern mountain village.

Sustainable tourism is becoming a defining trend among Vietnamese travellers as they increasingly seek to balance memorable experiences with positive contributions to local communities and the environment.

In late June, temporarily closing their long-standing online food shop, a Hanoi family set off on a cross-country journey. They sought out coastal fishing villages, untouched hamlets, and rustic regions to experience local life firsthand.

From golden rice terraces in the north to sunny beaches and fruit-filled orchards in the south, August is an ideal time to explore some of Vietnam's most beautiful seasonal destinations.

One hundred family members, three coaches and 30 hotel rooms made for an unforgettable reunion on Vietnam's central coast.

Hanoi has welcomed more than 21.16 million visitors in the first seven months of 2026, up 15% year-on-year, according to the municipal Department of Tourism.

HCM City is leveraging its expanded administrative boundaries to roll out integrated tourism products that blend diverse experiences with promotional campaigns.

Hanoi is redrawing its tourism map, pushing beyond the postcard mainstays of Hoan Kiem Lake and the Old Quarter to woo travellers with a slate of community-based destinations in suburban areas.

Beyond its celebrated temple towers, the My Son Sanctuary is home to another priceless legacy carved in stone.

Hidden in 500 hectares of old-growth forest, Sao Ha offers travelers a rare glimpse of a secluded Mong village seemingly untouched by the outside world.

Hue has been recognised by online travel platform Agoda as one of Asia's most distinctive destinations for traditional cuisine, with its royal culinary heritage continuing to attract travellers seeking authentic cultural experiences.

Da Nang is expanding its tourism portfolio with a new community-based tourism initiative centred on the Ky Anh Tunnels and the Dam River Reed Bed.

Giant rocks in extraordinary shapes rise beside dry forest and a pristine blue sea, creating a surreal landscape at one of central Vietnam’s emerging destinations.

Beyond museum walls, technology is also reshaping how the public experiences the city's heritage.

A remote beach about 60 km south of central Hue became the standout destination for a Hanoi family seeking a quiet, nature-focused summer trip.