Vietnam’s tourism sector is entering a new phase of growth, as it prepares to welcome its first-ever summer charter flights carrying European tourists, reflecting a shift in global travel patterns.

Vietnamese travellers are reshaping how they approach the 30 April - 1 May holiday, favouring shorter trips closer to home while spending more generously on high-quality, personalised experiences.

Lau tha from Mui Ne impresses with its vibrant presentation and deep cultural meaning rooted in yin-yang philosophy.

Having pursued stable jobs in the UK and Canada, the couple Liam and Sarah did not think a one-year trip to Vietnam would "change everything."

Discover four unique Hue cakes known for their flavors, textures, and surprisingly low prices, loved by locals and visitors alike.

At renowned sites such as Ban Gioc Waterfall, Pac Bo relic site, and Mat Than Mountain, visitors not only admire the scenery but also engage in cultural activities organised by locals.

A short video capturing the beauty of Cao Bang is going viral across social media in Vietnam and parts of Asia, drawing millions of views. The creators behind the clip are two young travelers from the US and Poland.

A pair of 17th-century stone dragon beds in Ninh Binh features rare carvings where dragon limbs resemble human hands.

As global tourism shifts toward data-driven competition, Vietnam accelerates AI adoption to enhance growth, efficiency, and sustainability.

A vast field of water hyacinths in full bloom on the outskirts of Hanoi has recently become a magnet for visitors, with its striking purple hues spreading across the rural landscape.

A giant bronze cauldron weighing nearly 10 tons, crafted by hundreds of artisans, stands at the sacred Kinh Thien Altar as a tribute to Nguyen Minh Khong, revered as the founding figure of Vietnam’s bronze casting tradition.

Despite global tourism headwinds linked to geopolitical conflicts, transport disruptions and surging travel expenses, Vietnam’s tourism sector has sustained strong growth, underscoring the destination’s resilience and rising international profile.

Tourism in Ho Chi Minh City is not only expanding in scale but also shifting strongly toward improving visitor experience, strengthening connectivity and enhancing its spillover effects.

During a recent culinary exploration in Ha Noi, Matthew, an American traveler, stopped by a well-known eatery in Hoang Liet ward to try a dish he had never encountered before: bun ca cay.

The Vietnam International Travel Mart (VITM) is drawing large crowds as visitors flock to take advantage of a wave of deep travel promotions.

In highland villages, residents have not had to abandon their fields to develop tourism, instead, they have introduced their daily rhythms, livelihoods, and indigenous culture.

Initially planning a 6-month overland journey, Pham Kien, 36, a native of HCMC, and his wife Nguyen Thi Nhu Ngoc, 36, originally from Lam Dong, have been on the road for nine months.

Located about 200km from Ho Chi Minh City, Mui Ne has emerged as one of the world’s most talked-about travel destinations for 2026, thanks to its striking landscapes and diverse range of experiences.

Vietnam’s tourism sector has set an ambitious target of welcoming between 45-50 million international visitors by 2030, under an adjusted national tourism development plan for the 2021–2030 period with a vision to 2045.

Ha Long Carnival 2026 is scheduled for April 25 to May 3, featuring 14 major cultural, sports and tourism events as Quang Ninh province looks to attract about 1.3 million visitors.